The Contract For Marketing Services is essential for businesses operating in the UAE market who engage external marketing service providers. This document is designed to comply with UAE federal and emirate-level regulations, including the UAE Civil Code, National Media Council requirements, and digital marketing regulations. It is typically used when a company wishes to formalize a relationship with a marketing agency or service provider for various marketing activities, including but not limited to advertising, digital marketing, public relations, and brand development. The agreement covers crucial aspects such as service scope, deliverables, payment terms, approval processes, and intellectual property rights, while ensuring compliance with UAE's specific marketing and advertising regulations, data protection laws, and consumer protection requirements. This contract type is particularly important given the UAE's strict regulations around marketing content and digital communications.
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1. Parties: Identification of the service provider and client, including full legal names, addresses, and registration details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Timelines: Duration of the agreement and key delivery milestones
6. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing requirements
7. Client Obligations: Responsibilities and obligations of the client, including provision of materials and approvals
8. Service Provider Obligations: Core responsibilities and service standards of the marketing agency
9. Approval Process: Procedures for submission, review, and approval of marketing materials
10. Intellectual Property Rights: Ownership and usage rights of marketing materials and pre-existing IP
11. Confidentiality: Protection of confidential information and trade secrets
12. Data Protection: Compliance with UAE data protection laws and handling of personal data
13. Warranties and Representations: Standard warranties regarding service quality and compliance with laws
14. Limitation of Liability: Limitations on liability and indemnification provisions
15. Termination: Grounds for termination and post-termination obligations
16. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment
1. Performance Metrics: Specific KPIs and measurement criteria - include when performance-based billing is required
2. Social Media Management: Specific provisions for social media services - include when social media management is part of scope
3. Influencer Marketing: Regulations and requirements for influencer partnerships - include when influencer marketing is involved
4. International Marketing: Cross-border marketing provisions - include when services extend beyond UAE
5. Crisis Management: Procedures for handling marketing-related crises - include for high-risk or public-facing campaigns
6. Content Creation Rights: Detailed content creation and ownership terms - include when significant original content is being created
7. Agency-Client Relationship: Exclusivity and non-compete provisions - include when exclusive partnership is required
8. Subcontractor Rights: Terms for engaging subcontractors - include when subcontracting is anticipated
1. Schedule 1 - Scope of Services: Detailed breakdown of all marketing services and deliverables
2. Schedule 2 - Fee Schedule: Detailed pricing structure, including rates for additional services
3. Schedule 3 - Service Level Agreement: Specific performance standards and response times
4. Schedule 4 - Brand Guidelines: Client's branding requirements and usage guidelines
5. Schedule 5 - Approval Matrix: Decision-making hierarchy and approval timeframes
6. Schedule 6 - Campaign Calendar: Planned marketing activities and timeline
7. Appendix A - Key Personnel: List of key team members and their roles
8. Appendix B - Reporting Templates: Standard formats for performance and campaign reporting
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