The Influencer Contract is essential for businesses engaging in social media marketing through influencer partnerships in Canada. This document becomes necessary when companies wish to formalize their relationship with content creators and social media personalities for promotional purposes. It addresses key aspects such as content creation, posting requirements, compensation, and regulatory compliance specific to the Canadian market. The agreement is particularly important given Canada's strict advertising disclosure requirements under the Competition Act and various provincial consumer protection laws. It includes provisions for tax reporting, intellectual property rights, and data protection under PIPEDA. The document serves as both a legal safeguard and an operational framework, clearly defining expectations, deliverables, and compliance requirements for both parties involved in influencer marketing campaigns.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Your data doesn't train Genie's AI
You keep IP ownership of your docs
1. Parties: Identification of the company/brand and the influencer, including legal names and contact details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.
4. Scope of Services: Detailed description of the influencer's responsibilities and deliverables
5. Term and Termination: Duration of the agreement and conditions for ending the relationship
6. Compensation and Payment Terms: Payment details, including fees, payment schedule, and any performance-based bonuses
7. Content Requirements: Specific guidelines for content creation, including brand requirements and restrictions
8. Approval Process: Process for content review and approval before publication
9. Disclosure and Compliance: Requirements for advertising disclosure and regulatory compliance
10. Intellectual Property Rights: Ownership and usage rights of created content
11. Exclusivity and Non-Competition: Any restrictions on working with competing brands
12. Confidentiality: Protection of confidential information shared during the engagement
13. Representations and Warranties: Guarantees made by both parties regarding their capacity and authority
14. Indemnification: Provisions for liability and responsibility for potential damages
15. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures
1. Morality Clause: Standards of behavior and consequences for misconduct, typically used for high-profile campaigns
2. Performance Metrics: Specific KPIs and measurement criteria, used when compensation is tied to performance
3. Content Usage Rights: Extended terms for content repurposing and usage, needed for campaigns requiring extensive content rights
4. Crisis Management: Procedures for handling public relations issues, important for larger brands or sensitive industries
5. Insurance Requirements: Specific insurance coverage requirements, typically for high-value campaigns or risky activities
6. Travel and Expenses: Terms for reimbursement of travel and related expenses, needed when travel is required
7. Subcontracting: Terms allowing or restricting the use of third-party contractors, relevant for complex productions
1. Schedule A - Campaign Brief: Detailed description of the campaign objectives, target audience, and key messages
2. Schedule B - Content Guidelines: Specific requirements for content creation, including brand voice, style guide, and prohibited content
3. Schedule C - Compensation Structure: Detailed breakdown of fees, payment schedules, and performance bonuses
4. Schedule D - Posting Schedule: Timeline and frequency of content publication
5. Schedule E - Platform-Specific Requirements: Technical specifications and guidelines for each social media platform
6. Appendix 1 - Brand Assets: List of provided brand materials and usage guidelines
7. Appendix 2 - Compliance Guidelines: Detailed requirements for advertising disclosure and regulatory compliance
Find the exact document you need
Influencer Agreement
A Canadian-law governed agreement between brands and social media influencers establishing terms for promotional content creation and marketing services.
Download
Influencer Contract
A Canadian-compliant legal agreement between brands and social media influencers governing marketing campaigns and content creation relationships.
Download
Influencer Agency Contract
Canadian-law governed agreement between a marketing agency and social media influencer establishing terms of representation and content creation responsibilities.
Download
Influencer Usage Rights Contract
A Canadian-law governed agreement defining content rights, usage terms, and obligations between brands and social media influencers.
Download
Influencer Barter Agreement
A Canadian-law governed agreement establishing terms for barter arrangements between brands and social media influencers, exchanging products/services for promotional content.
Download
Influencer Talent Agency Contract
A Canadian-law governed agreement between a talent agency and social media influencer, establishing terms for professional representation and content creation services.
Download
Influencer Management Contract
A Canadian-law governed agreement establishing the terms and conditions between a social media influencer and their management representative, outlining services, compensation, and mutual obligations.
Download
ұԾ’s Security Promise
Genie is the safest place to draft. Here’s how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; ұԾ’s AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
We are ISO27001 certified, so your data is secure
Organizational security:
You retain IP ownership of your documents and their information
You have full control over your data and who gets to see it
.png)