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1. Parties: Identification and details of the lead generator and the company receiving the leads
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms including 'Lead', 'Qualified Lead', 'Commission', 'Territory', and 'Services'
4. Appointment and Scope: Terms of appointment and territorial scope of the lead generation services
5. Lead Generator's Obligations: Detailed responsibilities including lead quality standards, reporting requirements, and compliance obligations
6. Company's Obligations: Company's commitments regarding lead processing, feedback, and support
7. Commission Structure: Commission rates, calculation methods, and payment terms
8. Lead Qualification Criteria: Specific criteria for determining valid and qualified leads
9. Reporting and Payment Terms: Reporting requirements, invoice procedures, and payment schedules
10. Data Protection and GDPR Compliance: Data handling obligations and compliance with GDPR requirements
11. Confidentiality: Protection of confidential information and trade secrets
12. Term and Termination: Duration of agreement and termination provisions
13. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement
1. Non-Compete: Restrictions on working with competitors, used when exclusive arrangements are required
2. Training and Support: Details of training provided by the company, included when complex products/services are involved
3. Marketing Guidelines: Specific rules for marketing and lead generation activities, used when brand control is important
4. Performance Targets: Minimum performance requirements, included when specific targets are needed
5. Dispute Resolution: Alternative dispute resolution procedures, used for international agreements or high-value contracts
6. Insurance Requirements: Specific insurance coverage requirements, used in high-risk or regulated industries
1. Commission Rates and Calculations: Detailed breakdown of commission structures and calculation methods
2. Lead Qualification Matrix: Detailed criteria and scoring system for lead qualification
3. Reporting Templates: Standard formats for lead reporting and commission calculations
4. Data Processing Agreement: Detailed GDPR-compliant data processing terms
5. Approved Marketing Materials: Templates and guidelines for lead generation activities
6. Service Level Agreement: Performance metrics and response time requirements
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