The Digital Marketing Agreement is designed for use when engaging digital marketing services in England and Wales. It provides a comprehensive framework for the relationship between marketing service providers and their clients, addressing key aspects such as campaign management, content creation, social media handling, and performance measurement. The agreement ensures compliance with UK data protection laws, advertising standards, and electronic commerce regulations while protecting both parties' interests. This document is particularly relevant in today's digital-first business environment where clear terms for online marketing activities are essential.
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1. Parties: Details of the service provider and client, including registered addresses and company numbers
2. Background: Context of the agreement and brief description of the services to be provided
3. Definitions: Key terms used throughout the agreement including 'Services', 'Deliverables', 'Campaign', etc.
4. Scope of Services: Detailed description of digital marketing services to be provided
5. Payment Terms: Fees, payment schedule, expenses, and invoicing procedures
6. Term and Termination: Duration of agreement and circumstances for termination
7. Intellectual Property Rights: Ownership and licensing of content, materials, and campaign assets
8. Data Protection: GDPR compliance and data handling procedures
9. Confidentiality: Protection of sensitive information exchanged during the engagement
1. Service Level Agreement: Specific performance metrics and standards - use for larger campaigns or ongoing services
2. Social Media Management: Specific terms for social media account handling - include when social media management is part of services
3. Content Creation: Terms specific to content creation and approval processes - include when content creation is a key service
4. Agency-Client Relationship: Terms regarding exclusivity and non-competition - include for exclusive arrangements
1. Schedule 1 - Services Description: Detailed breakdown of services and deliverables
2. Schedule 2 - Pricing and Payment Schedule: Detailed fee structure and payment terms
3. Schedule 3 - KPIs and Reporting: Performance metrics and reporting requirements
4. Schedule 4 - Data Processing Agreement: Detailed data protection terms and procedures
5. Appendix A - Campaign Brief: Specific campaign requirements and objectives
6. Appendix B - Brand Guidelines: Client's branding requirements and standards
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