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1. Parties: Identification of service provider and client with full legal names and addresses
2. Background: Context and purpose of the digital marketing services agreement
3. Definitions: Key terms used throughout the agreement including technical marketing terms
4. Scope of Services: Detailed description of digital marketing services to be provided including channels, campaigns, and deliverables
5. Payment Terms: Fees, payment schedule, billing procedures, and expenses policy
6. Term and Termination: Duration of agreement, renewal terms, and conditions for termination
7. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and campaign assets
8. Confidentiality: Protection of confidential information and trade secrets
9. Compliance with Laws: Obligations to comply with marketing, advertising, and privacy regulations
10. Representations and Warranties: Guarantees regarding service quality and compliance with laws
11. Limitation of Liability: Limits on liability and indemnification provisions
1. Service Level Agreement: Specific performance metrics, response times, and service standards for larger contracts
2. International Data Transfer: Provisions for handling cross-border data transfers when dealing with international clients
3. White Labeling: Terms for rebranding services under client's name for agency relationships
4. Non-Solicitation: Restrictions on hiring or soliciting employees from either party
5. Change Control: Procedures for managing changes to services or deliverables
1. Service Description Schedule: Detailed breakdown of specific marketing services, channels, and deliverables
2. Rate Card: Pricing details for various services and additional work beyond scope
3. KPI Schedule: List of key performance indicators and measurement criteria for campaigns
4. Data Processing Agreement: Terms for handling personal data in compliance with privacy laws including CCPA
5. Platform Access Schedule: Details of digital marketing platforms and tools to be used and access rights
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