The Real Estate Channel Partner Agreement is essential for property owners and developers seeking to expand their sales reach through authorized partners. This agreement, governed by England and Wales law, defines the relationship between principals and their channel partners, including commission structures, exclusive territories, and service standards. It ensures compliance with UK property regulations, including the Estate Agents Act 1979 and anti-money laundering requirements, while protecting both parties' interests in the property marketing and sales process.
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1. Parties: Details of the property owner/principal and the channel partner
2. Background: Context of the agreement and business relationship
3. Definitions: Key terms used throughout the agreement including regulatory references
4. Appointment and Scope: Terms of appointment and services to be provided by the channel partner
5. Territory and Exclusivity: Geographical coverage and exclusivity terms of the partnership
6. Commission Structure: Payment terms, commission rates, and calculation methods
7. Obligations of the Channel Partner: Duties, responsibilities, and performance standards expected from the partner
8. Obligations of the Principal: Support, materials, and information to be provided by the property owner
9. Term and Termination: Duration of agreement and termination provisions
10. Compliance: Regulatory and legal compliance requirements including AML obligations
1. Marketing Standards: Specific marketing requirements and guidelines for property promotion
2. Training Requirements: Training obligations and standards for channel partner staff
3. Performance Targets: Specific KPIs and performance metrics for the channel partner
4. Sub-Contracting: Rules and restrictions regarding use of sub-agents or third parties
1. Commission Structure Schedule: Detailed breakdown of commission rates, calculations and payment terms
2. Territory Schedule: Detailed description and/or map of geographical territory covered
3. Property Portfolio: List of properties or developments covered by the agreement
4. Marketing Guidelines: Detailed marketing requirements, brand guidelines and promotional standards
5. Service Level Agreement: Detailed performance metrics, response times and service standards
6. Compliance Procedures: Detailed compliance requirements, AML procedures and regulatory obligations
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