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White Label Reseller Agreement for Indonesia

White Label Reseller Agreement Template for Indonesia

A White Label Reseller Agreement under Indonesian law establishes the legal framework for a business relationship where one party (the supplier) allows another party (the reseller) to rebrand and sell the supplier's products or services under their own brand name. This agreement, governed by Indonesian commercial law including the Civil Code and relevant IP legislation, covers essential aspects such as licensing rights, territorial restrictions, pricing structures, quality standards, and branding requirements. It includes comprehensive provisions for intellectual property protection, compliance with local regulations, and specific obligations for both parties in the Indonesian market context.

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What is a White Label Reseller Agreement?

The White Label Reseller Agreement is essential for businesses seeking to expand their market presence in Indonesia through strategic partnerships. This document is typically used when a supplier wishes to allow another company to rebrand and resell their products or services under the reseller's own brand name, while maintaining quality control and protecting intellectual property rights. The agreement must comply with Indonesian laws, including the Civil Code (KUH Perdata), Trade Law No. 7 of 2014, and relevant IP regulations. It covers crucial aspects such as licensing terms, territory rights, pricing structures, quality standards, and support obligations. The document is particularly relevant in today's digital economy where white labeling has become a common business strategy for rapid market expansion and brand development in Indonesia.

What sections should be included in a White Label Reseller Agreement?

1. Parties: Identification of the parties entering into the agreement - the supplier/manufacturer and the reseller

2. Background: Context of the agreement, including brief description of the business relationship and purpose

3. Definitions: Definitions of key terms used throughout the agreement

4. Appointment and Territory: Terms of reseller appointment and defined territory for operations

5. License Grant: Scope of white label rights, including trademark and intellectual property usage

6. Supply of Products/Services: Terms governing the supply of products/services, including ordering process and delivery

7. Pricing and Payment Terms: Pricing structure, payment terms, and related financial obligations

8. Obligations of Supplier: Supplier's responsibilities including quality standards, support, and maintenance

9. Obligations of Reseller: Reseller's responsibilities including marketing, minimum purchase requirements, and customer service

10. Intellectual Property Rights: Protection and usage of IP, including white label branding requirements

11. Confidentiality: Protection of confidential information and trade secrets

12. Term and Termination: Duration of agreement and circumstances for termination

13. Post-Termination: Rights and obligations of parties after agreement termination

14. General Provisions: Standard legal provisions including notices, assignment, and governing law

What sections are optional to include in a White Label Reseller Agreement?

1. Performance Targets: Specific sales targets and performance metrics, used when supplier wants to ensure minimum performance levels

2. Marketing and Promotion: Detailed marketing requirements and guidelines, included when specific marketing obligations are required

3. Training and Support: Terms for technical training and ongoing support, relevant for complex products/services

4. Quality Control: Specific quality assurance requirements and processes, important for regulated industries or premium products

5. Data Protection: Specific data handling and privacy requirements, essential when personal data processing is involved

6. Insurance: Insurance requirements and coverage obligations, important for high-value or high-risk products

7. Force Majeure: Provisions for unforeseen circumstances, particularly relevant in long-term or international agreements

8. Non-Competition: Restrictions on competitive activities, used when protecting market position is crucial

What schedules should be included in a White Label Reseller Agreement?

1. Product/Service Specifications: Detailed technical specifications of products/services covered by the agreement

2. Price List: Comprehensive pricing details including wholesale prices, recommended retail prices, and discounts

3. Territory Map: Detailed description or map of authorized territory for reseller operations

4. Service Level Agreement: Specific performance metrics and service standards

5. Branding Guidelines: Detailed requirements for white label branding and usage of marks

6. Quality Standards: Specific quality requirements and testing procedures

7. Support Services: Details of technical support and maintenance services

8. Approved Sub-Resellers: List of approved sub-resellers if applicable

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Indonesia

Publisher

Genie AI

Cost

Free to use

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