The Marketing Statement of Work (SOW) is a critical document used when engaging marketing service providers in Ireland. It is typically used either as a standalone agreement or in conjunction with a master services agreement to define specific marketing projects or campaigns. The SOW details the scope of work, deliverables, timelines, and commercial terms while ensuring compliance with Irish and EU regulations, particularly in areas of data protection, consumer rights, and advertising standards. This document is essential for both service providers and clients to clearly understand their obligations, deliverables, and success criteria, while maintaining alignment with legal requirements and project objectives. The Marketing SOW should be used whenever a company engages external marketing services or needs to formally document internal marketing projects with specific deliverables and timelines.
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1. Parties: Identification of the service provider and client, including registered addresses and company numbers
2. Background: Context of the marketing services agreement and reference to any master services agreement if applicable
3. Definitions: Key terms used throughout the SOW, including marketing-specific terminology
4. Scope of Services: Detailed description of the marketing services to be provided, including specific campaigns, channels, and activities
5. Deliverables: Specific outputs and deliverables expected from the marketing services
6. Timeline and Milestones: Project schedule, key dates, and delivery milestones
7. Acceptance Criteria: Standards and criteria for accepting deliverables and measuring success
8. Fees and Payment Terms: Pricing structure, payment schedule, and any performance-based incentives
9. Client Obligations: Resources, materials, and approvals to be provided by the client
10. Service Provider Obligations: Commitments and responsibilities of the marketing service provider
11. Intellectual Property Rights: Ownership and usage rights for marketing materials and creative works
12. Data Protection and Privacy: GDPR compliance measures and data handling procedures
1. Performance Metrics: Specific KPIs and metrics for measuring marketing campaign success, used when quantitative measurement is required
2. Third-Party Vendors: Terms regarding the engagement of subcontractors or third-party service providers, included when external vendors are involved
3. Content Approval Process: Detailed procedures for reviewing and approving marketing content, necessary for complex approval hierarchies
4. Crisis Management: Procedures for handling marketing-related crisis situations, important for high-risk campaigns
5. Budget Management: Detailed procedures for managing and reporting on marketing spend, used for projects with significant media buying
6. Territory and Channel Restrictions: Specific limitations on geographical areas or marketing channels, needed for targeted campaigns
7. Compliance with Industry Standards: Additional compliance requirements for regulated industries or specific marketing channels
1. Schedule A - Detailed Service Descriptions: Comprehensive breakdown of each marketing service and activity
2. Schedule B - Fee Schedule: Detailed pricing, rate cards, and payment milestones
3. Schedule C - Project Timeline: Detailed project plan with specific dates and dependencies
4. Schedule D - Campaign Specifications: Technical and creative specifications for marketing campaigns
5. Schedule E - Reporting Templates: Standard formats for performance reporting and analytics
6. Appendix 1 - Brand Guidelines: Client's branding requirements and style guides
7. Appendix 2 - Data Processing Agreement: Detailed GDPR-compliant data processing terms
8. Appendix 3 - Key Personnel: List of key team members and their roles
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