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1. Parties: Identification of the advertising agency/service provider and the client
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms including platform-specific terminology, metrics, and technical terms
4. Scope of Services: Detailed description of social media advertising services to be provided
5. Campaign Parameters: Specific details about campaign objectives, target audience, platforms, and duration
6. Performance Metrics and Reporting: KPIs, reporting frequency, and measurement criteria
7. Payment Terms: Fee structure, payment schedule, and billing procedures
8. Data Protection and Privacy: GDPR compliance measures and data handling procedures
9. Content Creation and Approval: Process for content creation, approval workflows, and content guidelines
10. Intellectual Property Rights: Ownership and usage rights of campaign content and materials
11. Confidentiality: Protection of confidential information and trade secrets
12. Term and Termination: Duration of the agreement and termination provisions
13. General Terms: Standard contract clauses including notices, amendments, and governing law
1. Service Level Agreement (SLA): Detailed performance standards and response times, recommended for larger campaigns or ongoing services
2. Crisis Management: Procedures for handling social media crises or negative publicity, important for high-profile clients
3. Influencer Engagement: Terms specific to working with social media influencers, if applicable
4. Multi-currency Handling: Provisions for dealing with multiple currencies, needed for international campaigns
5. Subcontractor Terms: Rules and requirements for using subcontractors, needed if third-party services will be utilized
6. Competition Restrictions: Non-compete clauses and handling of competing clients, important for industry-specific campaigns
1. Schedule 1: Service Specifications: Detailed breakdown of services, platforms, and campaign specifications
2. Schedule 2: Fee Structure: Detailed pricing, payment terms, and any performance-based incentives
3. Schedule 3: Campaign Calendar: Timeline of campaigns, content delivery dates, and key milestones
4. Schedule 4: Approved Platforms: List of social media platforms and specific requirements for each
5. Appendix A: Content Guidelines: Brand guidelines, content standards, and approval processes
6. Appendix B: Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures
7. Appendix C: Reporting Templates: Standard formats for performance reports and analytics
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