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A Trademark License Agreement lets one company (the trademark owner) give another company permission to use their protected brand elements, like logos, names, or slogans. Under Dutch trademark law, these agreements protect valuable intellectual property while creating new business opportunities through controlled brand sharing.

The agreement spells out exactly how the licensed trademark can be used, what quality standards must be met, and what fees or royalties will be paid. Dutch companies often use these agreements to expand into new markets or create partnerships while maintaining control over their brand identity and reputation under the Benelux Convention on Intellectual Property.

Use a Trademark License Agreement when you plan to let another business use your brand assets in the Netherlands. Common scenarios include franchising your business model, launching co-branded products, or expanding through authorized dealers. This agreement becomes essential before any third party starts using your protected marks.

Dutch companies need this agreement to maintain control over their brand's reputation while generating revenue through licensing. It's particularly important when entering international markets, as it helps comply with Benelux trademark regulations and protects your intellectual property rights across borders. The agreement prevents unauthorized use and sets clear standards for brand representation.

• Exclusive License: Grants sole rights to use the trademark in specific regions or industries within the Netherlands, preventing the owner from licensing to others
• Non-exclusive License: Allows multiple licensees to use the trademark simultaneously, common in retail and distribution networks
• Master License: Gives the licensee authority to sublicense the trademark to others, often used in franchising
• Limited Use License: Restricts trademark use to specific products, services, or promotional activities under Benelux IP laws
• Co-branding License: Enables two companies to combine their trademarks for joint ventures or collaborative products

• Brand Owners: Dutch companies or individuals who own registered trademarks and want to license their use while maintaining control
• Licensees: Businesses seeking permission to use protected trademarks for commercial purposes in the Benelux region
• IP Lawyers: Legal professionals who draft and negotiate the agreement terms, ensuring compliance with Dutch trademark laws
• Quality Control Teams: Staff responsible for monitoring licensee compliance with brand standards and usage guidelines
• Financial Controllers: Personnel managing royalty payments, financial reporting, and license fee structures

• Trademark Details: Gather registration numbers, classes, and territories covered under Benelux trademark law
• Usage Scope: Define exact products, services, and geographical areas where the trademark will be used
• Quality Standards: Document specific requirements for maintaining brand integrity and product quality
• Financial Terms: Determine royalty rates, payment schedules, and reporting requirements
• Duration and Renewal: Specify the license period, renewal conditions, and termination rights
• Compliance Checks: Verify alignment with Dutch competition laws and EU regulations

• Identification Section: Full legal names of licensor and licensee, plus detailed trademark registration details
• Grant of License: Specific rights being licensed, territory coverage, and exclusivity terms
• Usage Guidelines: Precise specifications for trademark usage and quality control measures
• Financial Terms: Royalty rates, payment schedules, and reporting requirements under Dutch law
• Duration and Termination: License period, renewal options, and grounds for early termination
• Dispute Resolution: Choice of Dutch law, jurisdiction, and arbitration procedures
• Signatures: Authorized representative details and execution requirements

A Trademark License Agreement differs significantly from a Copyright License Agreement in both scope and application under Dutch law. While both deal with intellectual property rights, they protect and license different types of assets.

• Protected Subject Matter: Trademark agreements cover distinctive brand elements like logos and names, while copyright agreements protect original creative works like text, music, or artwork
• Duration of Protection: Trademarks can be renewed indefinitely as long as they're actively used in commerce, whereas copyrights in the Netherlands expire 70 years after the creator's death
• Usage Requirements: Trademark licenses must include quality control provisions to maintain brand integrity, while copyright licenses focus on reproduction and distribution rights
• Territory Considerations: Trademark protection is jurisdiction-specific under Benelux law, while copyright protection is automatic across EU member states