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A Trademark Policy sets clear rules for how a company's brand names, logos, and other distinctive marks can be used, both inside and outside the organization. Under Dutch trademark law (Benelux Convention on Intellectual Property), it helps protect valuable business assets from misuse or unauthorized copying.

The policy typically outlines proper usage guidelines, licensing requirements, and enforcement procedures. It tells employees and third parties when and how they can display company trademarks, what steps to take if they spot infringement, and who to contact for permission to use protected marks. This becomes especially important for Dutch companies operating across EU markets or globally.

Put a Trademark Policy in place when your brand starts gaining recognition in the Dutch market or you're expanding internationally. This becomes crucial once you've registered trademarks with the Benelux Office for Intellectual Property and need to protect them from unauthorized use or dilution.

The policy proves essential when licensing your marks to partners, dealing with counterfeit products, or managing your brand across social media platforms. It's particularly valuable during mergers and acquisitions, when launching new products, or if employees need clear guidelines on proper trademark usage in marketing materials and business communications.

• Basic trademark policies outline standard brand usage rules and registration details with the Benelux Office
• Comprehensive corporate policies include detailed enforcement procedures, international protection strategies, and domain name management
• Industry-specific versions focus on sector challenges, like digital asset protection for tech companies or product packaging for retail brands
• Internal-use policies emphasize employee guidelines and marketing compliance
• Licensing-focused policies detail requirements for business partners, franchisees, and third-party vendors using the marks

• Legal Counsel: Draft and update the Trademark Policy, ensuring compliance with Dutch and EU trademark laws
• Brand Managers: Oversee day-to-day implementation and monitor proper trademark usage across marketing channels
• Marketing Teams: Follow guidelines when creating promotional materials and campaigns featuring protected marks
• Licensing Partners: Must adhere to usage rules when incorporating trademarks into their products or services
• Employees: Need to understand and follow proper trademark usage in business communications and presentations
• External Vendors: Required to comply with trademark guidelines when using company marks in authorized materials

• Trademark Inventory: List all registered and unregistered marks, including logos, slogans, and trade names filed with the Benelux Office
• Usage Analysis: Document how marks are currently used across marketing, products, and partnerships
• Internal Review: Gather input from legal, marketing, and brand teams about specific protection needs
• Market Research: Identify potential infringement risks and common misuse scenarios in your industry
• Policy Structure: Our platform helps generate comprehensive policies that include all required elements under Dutch law
• Implementation Plan: Outline how you'll communicate and enforce the policy across your organization

• Mark Identification: Clear listing of all protected trademarks, including registration numbers and classes
• Usage Guidelines: Specific rules for proper mark display, sizing, and placement
• Permitted Uses: Detailed explanation of authorized trademark applications and limitations
• Enforcement Procedures: Steps for reporting and addressing unauthorized use or infringement
• Licensing Terms: Requirements and processes for third-party trademark usage requests
• Legal Framework: References to relevant Benelux and EU trademark laws
• Review Process: Procedures for policy updates and compliance monitoring

A Trademark Policy differs significantly from a Copyright Policy, though both protect intellectual property. While they often work together in brand protection strategies, they serve distinct purposes under Dutch law.

• Protection Scope: Trademark Policies focus on protecting brand identifiers like logos, names, and slogans in commerce, while Copyright Policies safeguard original creative works like text, images, and software
• Registration Requirements: Trademarks need active registration with the Benelux Office to maintain protection, whereas copyrights arise automatically upon creation
• Duration of Rights: Trademark protection requires renewal every 10 years and continuous use in commerce, while copyright protection lasts for the creator's life plus 70 years
• Usage Guidelines: Trademark Policies emphasize proper mark display and market distinction, while Copyright Policies focus on reproduction rights and attribution requirements