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1. Parties: Identification of the graphic designer/design company and the client, including full legal names and contact details
2. Background: Context of the agreement and brief overview of the retainer relationship
3. Definitions: Key terms used throughout the agreement, including technical design terms and retainer-specific terminology
4. Services: Detailed description of the core graphic design services covered under the retainer
5. Term and Renewal: Duration of the retainer agreement and conditions for renewal
6. Fees and Payment: Monthly retainer fee, payment terms, and billing procedures
7. Service Delivery: Turnaround times, revision processes, and project management procedures
8. Intellectual Property: Ownership and licensing of design works, including transfer of rights upon payment
9. Client Obligations: Client responsibilities including providing briefs, feedback, and materials
10. Confidentiality: Protection of confidential information for both parties
11. Termination: Conditions and process for ending the retainer relationship
12. General Provisions: Standard legal clauses including governing law, dispute resolution, and entire agreement
1. Non-Compete: Restrictions on working with competing clients - include when exclusivity is required
2. Performance Metrics: Specific KPIs and quality standards - include for larger corporate clients
3. Rush Services: Terms for expedited work requests - include when offering premium urgent services
4. Team Assignment: Details of specific team members assigned - include for larger agencies with multiple designers
5. Third-Party Costs: Handling of external costs like stock photos or fonts - include when regularly using third-party resources
6. International Usage: Terms for international use of designs - include when working with global clients
7. Social Media Rights: Specific terms for social media content - include when social media design is a key component
8. Brand Guidelines Compliance: Specific obligations regarding client's brand standards - include for established brands
1. Schedule 1: Service Level Agreement: Detailed breakdown of service levels, response times, and deliverable specifications
2. Schedule 2: Fee Schedule: Detailed pricing structure including hourly rates for work outside retainer scope
3. Schedule 3: Brand Guidelines: Client's brand guidelines and design specifications
4. Schedule 4: Project Brief Template: Standard template for submitting design requests under the retainer
5. Schedule 5: Approval Process: Detailed workflow for design approval and revision processes
6. Appendix A: Portfolio Rights: Specific terms for the designer's use of work in their portfolio
7. Appendix B: Software and Tools: List of design software and tools to be used in service delivery
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