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A Marketing Agreement sets out the terms between companies who want to promote and sell products or services together in the Philippines. It covers how partners will share marketing responsibilities, costs, and revenue while following local advertising laws and consumer protection rules under the Consumer Act.

These agreements typically spell out which channels partners can use (social media, TV, print), what marketing materials need approval, and how to handle customer data under Philippine privacy laws. They're especially common in retail, real estate, and franchise businesses where local companies team up with international brands to reach Filipino consumers.

Use a Marketing Agreement when partnering with another company to promote products or services in the Philippines. This becomes essential before starting joint advertising campaigns, sharing customer databases, or letting another business represent your brand in local markets.

The agreement proves especially valuable for foreign companies entering Philippine markets through local partners, franchise arrangements, or distribution deals. It helps prevent disputes by clearly defining marketing territories, budget responsibilities, and content approval processes while ensuring compliance with Philippine advertising standards and data privacy requirements.

• Contract For Marketing Services: Basic agreement for hiring marketing agencies or consultants, covering scope, deliverables, and payment terms
• Sales And Marketing Agreement: Combines sales targets with marketing duties, ideal for distribution partnerships in Philippine markets
• Social Media Marketing Agreement: Specialized contract for digital marketing services, including content approval and platform-specific requirements
• Marketing Partnership Agreement: For collaborative marketing between equal partners, detailing shared responsibilities and revenue splits
• Customer Marketing Agreement: Focuses on customer data usage and promotional permissions under Philippine privacy laws

• Marketing Agencies: Philippine-based agencies that create and execute marketing campaigns, often drafting these agreements to formalize client relationships
• Local Businesses: Companies seeking marketing services or partnerships, including SMEs and corporations operating under Philippine commercial laws
• Multinational Brands: Foreign companies partnering with local entities to market products in the Philippines, ensuring compliance with local advertising regulations
• Legal Teams: In-house counsel or external law firms who review and customize Marketing Agreements to protect client interests
• Marketing Directors: Corporate executives who oversee agreement implementation and ensure marketing activities align with contractual terms

• Party Details: Gather complete business information, tax identification numbers, and authorized representatives from all parties
• Scope Definition: List specific marketing activities, territories, and channels covered under Philippine advertising laws
• Budget Planning: Document cost-sharing arrangements, payment schedules, and currency specifications
• Timeline Setting: Outline project milestones, campaign duration, and renewal terms
• Compliance Check: Review DTI guidelines, data privacy requirements, and industry-specific regulations
• Platform Support: Use our AI-powered template system to generate a legally sound Marketing Agreement that includes all essential elements

• Party Information: Complete legal names, addresses, and authorized signatories of all involved entities
• Scope of Services: Detailed description of marketing activities, territories, and deliverables under Philippine law
• Financial Terms: Clear payment schedules, cost-sharing arrangements, and currency specifications
• Data Protection: Compliance with Philippine Data Privacy Act requirements for customer information handling
• Intellectual Property: Rights and usage permissions for marketing materials and brand assets
• Term and Termination: Agreement duration, renewal options, and exit conditions
• Dispute Resolution: Philippine jurisdiction clause and preferred resolution methods

A Marketing Agreement differs significantly from an Agency Agreement in several key aspects, though both involve business partnerships in the Philippines. Understanding these differences helps you choose the right document for your needs.

• Scope and Purpose: Marketing Agreements focus specifically on promotional activities and campaigns, while Agency Agreements cover broader representation rights and business dealings
• Legal Authority: Agency Agreements grant the agent power to legally bind the principal in transactions, whereas Marketing Agreements typically limit authority to promotional activities only
• Duration and Commitment: Marketing Agreements often run for specific campaign periods or projects, while Agency Agreements usually establish longer-term business relationships
• Liability Structure: Agency Agreements create direct legal responsibility for the agent's actions, while Marketing Agreements usually limit liability to marketing deliverables and outcomes