The Endorsement Agreement is essential for businesses in Singapore seeking to formalize relationships with influencers, celebrities, or other public figures for brand promotion. This contract type defines the rights, obligations, and commercial terms between parties, ensuring compliance with Singapore's regulatory framework, including advertising standards and consumer protection laws. The agreement typically includes detailed provisions on content approval processes, usage rights, compensation structures, and brand protection measures, making it a crucial document for managing endorsement relationships in the modern digital marketing landscape.
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1. Parties: Identifies contracting parties (brand owner and endorser)
2. Background: Context of the endorsement relationship
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Details of endorsement activities and deliverables
5. Term and Termination: Duration and termination conditions
6. Compensation: Payment terms and schedule
7. Intellectual Property Rights: Usage rights and restrictions
8. Approvals Process: Content review and approval procedures
1. Exclusivity: Restrictions on endorsing competing brands - used when exclusive endorsement is required
2. Morality Clause: Behavioral standards and consequences - typically included for high-profile endorsements
3. International Rights: Terms for international usage - included for global campaigns
4. Social Media Guidelines: Specific rules for social media posts - essential for digital endorsements
1. Schedule 1: Services Description: Detailed scope of endorsement activities
2. Schedule 2: Compensation Structure: Detailed payment terms and metrics
3. Schedule 3: Brand Guidelines: Brand usage rules and requirements
4. Schedule 4: Approval Process: Detailed content approval workflow
5. Appendix A: Sample Posts/Content: Examples of approved content formats
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