The Online Advertising Contract is essential for businesses engaging in digital advertising in Singapore. It provides a comprehensive framework for managing online advertising relationships, including ad placement, performance measurement, and compliance with Singapore's digital advertising regulations. This contract type is particularly relevant given Singapore's growing digital economy and strict regulatory environment, especially regarding data protection and online content. It incorporates necessary provisions for PDPA compliance, electronic transaction requirements, and advertising standards while protecting both advertisers' and publishers' interests.
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1. Parties: Identifies the contracting parties (advertiser and publisher)
2. Background: Context of the agreement and business relationship
3. Definitions: Key terms used throughout the agreement including advertising-specific terminology
4. Scope of Services: Details of advertising services to be provided, including advertising platforms, formats, and placement
5. Payment Terms: Pricing, payment schedule, billing details, and any performance-based payment structures
6. Term and Termination: Duration of the agreement and conditions for termination or renewal
7. Intellectual Property Rights: Ownership and usage rights of advertising materials, content, and creative assets
8. Data Protection: PDPA compliance, data handling requirements, and privacy obligations
1. Performance Metrics: KPIs, measurement criteria, and reporting requirements for advertising campaigns
2. Agency Commission: Commission structure and terms when involving advertising agencies as intermediaries
3. Content Guidelines: Specific content requirements, restrictions, and brand guidelines for advertisements
4. Compliance with Industry Standards: Adherence to Singapore Code of Advertising Practice and other relevant industry guidelines
1. Schedule 1: Advertising Specifications: Technical requirements, formats, and specifications for advertisements
2. Schedule 2: Rate Card: Detailed pricing structure and advertising rates for different platforms and formats
3. Schedule 3: Service Level Agreement: Performance standards, metrics, and service delivery requirements
4. Appendix A: Content Guidelines: Detailed content requirements, restrictions, and brand guidelines
5. Appendix B: Data Processing Agreement: Detailed procedures for handling personal data in compliance with PDPA
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