The Digital Marketing SLA is essential for businesses operating in Singapore's digital landscape. This document defines the scope, performance metrics, and compliance requirements for digital marketing services while ensuring adherence to Singapore's PDPA, advertising standards, and e-commerce regulations. The SLA Digital Marketing agreement serves as a comprehensive framework for establishing clear expectations, measuring success, and maintaining compliance in digital marketing activities.
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1. Parties: Identification of service provider and client, including registered addresses and company details
2. Background: Context of the agreement and brief description of the digital marketing services to be provided
3. Definitions: Key terms used throughout the agreement including technical marketing terms
4. Service Description: Detailed outline of digital marketing services, channels, and deliverables
5. Service Levels: Specific performance metrics, KPIs, and measurement criteria
6. Data Protection: PDPA compliance requirements and data handling procedures
7. Payment Terms: Fees, payment schedule, and billing procedures
8. Term and Termination: Duration of agreement and termination conditions
1. Crisis Management: Procedures for handling social media crises or reputation management issues for high-profile clients or extensive social media management
2. Third-Party Services: Terms relating to external tools or platforms used when specific third-party marketing tools are integral to service delivery
3. Industry-Specific Compliance: Additional compliance requirements for clients in financial services, healthcare, or other regulated sectors
1. Schedule 1 - Service Level Metrics: Detailed breakdown of performance indicators and measurement methods
2. Schedule 2 - Rate Card: Detailed pricing for different services and additional work
3. Schedule 3 - Campaign Calendar: Planned marketing activities and timelines
4. Schedule 4 - Data Processing Agreement: Detailed terms for handling personal data under PDPA
5. Schedule 5 - Platform Specific Guidelines: Requirements for different social media or marketing platforms
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