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May 6, 2025

Genie AI vs Bloom

What is Genie AI?

Genie AI is a secure intelligent platform that streamlines contract drafting, reviewing, and editing with cutting-edge, AI-powered tools.

What is

Bloom

?

✅ European legaltech startup founded by former lawyers focused on modernizing legal document creation through automation. Expanded internationally with presence in multiple European countries.

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Core Features
Genie AI
Bloom
Additional Note
AI and Machine Learning Capabilities

❓ Automation-focused with some AI features for document creation and analysis, but not built as a comprehensive AI-native solution

Advanced algorithms that learn from legal documents to automate and enhance contract analysis, drafting, and review processes.

Contract Drafting

✅ Template-based contract drafting with automation features to generate customized documents quickly

Does the platform offer a streamlined system for creating full-length legal documents from scratch using AI-powered suggestions, templates, and clause libraries?

Contract Review

❓ Basic contract review capabilities centered around template compliance rather than comprehensive analysis

Can the platform run a systematic analysis of legal documents to identify risks, obligations, and key terms while suggesting necessary changes and improvements?

Document Assembly

✅ Strong document assembly features with modular template components

Can the platform be used to combine pre-approved legal content and templates to quickly create new contracts and legal documents?

AI Document Editing

❓ Limited AI editing capabilities focused on template customization rather than freeform AI-assisted editing

Does the platform enhance document editing by suggesting improvements, corrections, and alternative language in the document, in real-time?

Legal Research Integration

❌ No integrated legal research capabilities

Does the platform directly connect to legal databases and precedents that enable research and citation while drafting documents?

Negotiation Support

✅ Template-based negotiation support with version tracking

Can the platform help track, manage and respond to contract changes and counterparty requests during negotiations?

Data Extraction and OCR

❓ Basic data extraction features for template population

Can the platform automatically convert scanned documents and images into searchable, editable text while pulling out key information and data points?

COLLABORATION & WORKFLOW
Bloom
Collaboration Tools

✅ Cloud-based collaboration with commenting and approval features

Does the platform enable multiple team members to work together on contracts in real-time, with comments, tracked changes, and version control?

Workflow and Approval Management

✅ Structured workflow capabilities with approval processes and status tracking

Does the platform automate routine legal tasks and document processes through customizable rules and triggers, reducing manual work and streamlining operations?

Contract Management

✅ Document storage and basic lifecycle management features

Does the platform house a centralized system to store, track, and monitor contracts throughout their lifecycle, from creation to expiry?

Reporting and Analytics

❓ Basic usage analytics and template performance metrics

Can the platform track, measure, and visualize contract data, or team usage data to provide real-time ROI figures, actionable business and individual performance insights?

LIBRARIES & TEMPLATES
Bloom
Private Clause Library

✅ Customizable private clause libraries with tagging and categorization

A secure repository where organizations store and manage their own frequently-used contract clauses and legal language.

Community Template Library

❌ No community template library

A shared collection of pre-built legal document templates, contributed to and accessible by all users of the platform.

Private Template Library

✅ Robust private template management with version control

A secure collection of your organization's customized document templates, accessible only to authorized team members within your company.

TECHNICAL ASPECTS
Bloom
Platform Type (Native vs Plugin)

Is the platform accessible on the cloud and/or can it be installed directly on-premises, or using company servers?

Microsoft Word Compatibility

✅ Good integration with Microsoft Word for template creation and document export

A seamless integration with Microsoft Word that allows users to draft and edit documents directly within the familiar Word interface.

Integration with Storage (Google Drive, Dropbox)

✅ Integrations with major cloud storage providers

Does the platform connect with popular cloud storage platforms to access and manage documents directly within the system?

Integration with Other Tools

❓ Limited integrations with CRM and project management tools

Can you connect with your existing software via standardized APIs and/or custom integrations?

Complex Legal Styling and Formatting

❓ Supports standard legal formatting but may struggle with highly complex documents

Can you automatically apply and maintain professional legal document formatting, including numbering, cross-references, and hierarchical styles when editing, and when importing/exporting to MS Word?

Security & compliance
Bloom
End-to-end Encryption

✅ Standard encryption for data storage and transmission

Does data remain encrypted during transmission and storage, protecting sensitive information at every stage of handling?

Security Certifications

✅ ISO27001 certified

Which recognized security certifications and regulatory standards can verify the robustness of the platform's data protection measures?

Data Sovereignty & Privacy

✅ EU data centers with GDPR compliance

Can the customer own their own data, or can the platform use it and process it, to train their Legal AI models for example?

Authentication Methods

✅ SSO and multi-factor authentication options

Does the platform offer secure login options including API keys, 2FA, tokens, and/or single sign-on to manage system access?

Permissions & Access Control

✅ Role-based access controls and permission settings

Can you manage who can view, edit, and share documents through customizable user roles and restrictions?

Compliance Standards

✅ GDPR compliant with regular security audits

Does the platform comply with international data protection requirements including GDPR, CCPA, and other regional privacy laws?

Customer Support Options

✅ Email, chat, and phone support during business hours

Is there a dedicated support team providing assistance through multiple channels including live chat, email, and phone, with defined response time commitments?

Onboarding Process

❓ Structured onboarding process typically taking 1-2 weeks

Is there a structured process to get teams up and running with personalized training, data migration, and system configuration support?

Training & Resources

Pilot: ✅ Straightforward pilot process with template migration assistanceImplementation Timeline: ❓ 1-4 weeks depending on template complexity and customization needs

If you do go down the sales process (not self-serve) then most want a quick and tailored pilot, followed by rapid implementation.

PRICING & ROI
Bloom
Pricing Model

✅ Tiered subscription model starting at €50/month for individual users, team plans from €150/month, and enterprise pricing based on usage volume

Subscription fees, usage limits, and additional costs for accessing and using the platform's features.

SALES PROCESS
Bloom
Implementation Timeline

Self-serve: ❓ Quick self-serve signup but requires template setup before value realizationSales: ❓ Typically 2-4 weeks from purchase to implementation

Self-serve: ❓ Quick self-serve signup but requires template setup before value realizationSales: ❓ Typically 2-4 weeks from purchase to implementation

Self-serve caters to those who want to 'try before they buy' and don't enjoy the sales process.

USER FEEDBACK
Bloom
Common Complaints

❓ Some users note limitations with complex document types and occasional challenges with template maintenance

A collection of verified 3rd-party customer reviews documenting any known technical issues.

Case Study Metrics Available

✅ Documents creation time reduction (average 70%); error reduction (90%); standardization improvement (85%)

Look for firm metrics, tied to the specific tasks you're looking to drive efficiencies within.

Yes
No
Unclear

HIGHLY TRUSTED BY 8,000+ LEGAL TEAMS

Try using Genie's Free AI Legal Assistant

Generate quality, formatted contracts with AI

Can’t find the right template? Create the bespoke agreement in minutes by conversing with our AI and tailoring to your needs

Let our Legal AI make
edits for you

Ask Genie to edit your document in the same way you’d ask a paralegal. Genie makes track changes, and explains its thinking just like a junior lawyer would.

AI review

Import 100+ page docx. files and run a clause-by-clause red flag review in 3 minutes. Chat with Genie to understand anything about your document.