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The Cease And Desist Letter For Using Company Name is a crucial legal instrument in South African business law, designed to protect companies from unauthorized use of their business names. This document is typically employed when one entity discovers another business using an identical or confusingly similar name, potentially causing market confusion or damaging their brand reputation. The letter must comply with South African legal requirements, including relevant provisions of the Companies Act 71 of 2008, the Trade Marks Act 194 of 1993, and common law principles. It serves as a formal warning before initiating legal proceedings and should clearly establish the complainant's rights, detail the infringement, specify required actions, and outline consequences of non-compliance. The document is often used as evidence in subsequent legal proceedings if the matter escalates to court.

1. Sender Details: Full legal name of the company/entity sending the letter, including registration number and address

2. Recipient Details: Full details of the individual or company receiving the letter, including address

3. Subject Line: Clear indication that this is a cease and desist notice regarding company name infringement

4. Rights Statement: Declaration of the sender's rights to the company name, including registration details and date of first use

5. Infringement Details: Specific description of how the recipient is infringing on the company name, with examples

6. Legal Basis: Citation of relevant laws and legal grounds for the demand

7. Demands: Clear, specific demands including timeframe for compliance

8. Consequences: Statement of potential legal actions if demands are not met

9. Response Requirements: Instructions for how and when the recipient should respond

10. Signature Block: Formal closing with signature of authorized representative or legal counsel