The Challenge: Moving Fast Without Feeling Exposed
Sam Crisp is an exited global recruitment agency owner and now founder of ; a talent consultancy helping everyone from start-ups to Enterprise organisations hire and grow with a scalable, structured approach. As a recruitment and scaling consultant, Sam works with high-growth software companies at moments where speed matters most, he embeds directly into startups - often at seed through Series D - helping them grow teams quickly without needing to rely on expensive outside services.
That pace came with a familiar problem: contracts were slowing things down.
Each engagement was bespoke, shaped by the client’s growth stage, geography and internal complexity. NDAs, security agreements, services contracts and redlines from legal or finance teams were the norm. But without in-house legal support, every variation created friction.
“Once someone starts asking you why certain clauses are in the contract or how you cover specific scenarios, your dependency on that original legal advice becomes very obvious,” Sam explains.
Previously, Sam relied on legacy templates, past agreements or external lawyers, often reacting rather than proactively shaping contracts. That meant slower deal cycles, uncomfortable negotiations, and in some cases, real financial loss.
“There were scenarios where we weren’t able to continue a project or get paid for work we’d already done because the contract hadn’t anticipated what might happen.”
The tension was constant: move quickly to keep momentum, or slow down to manage risk and lose time, confidence or both.
The Solution: Contracts That Adapt at the Speed of the Business
When Sam set up his consultancy, he made a deliberate decision to automate wherever possible, especially across operational and legal workflows that traditionally consumed hours.
He’d tried basic contract libraries and even ChatGPT, but neither solved the real issue.
“They give you wording, but they don’t tell you where it belongs, how watertight it is, or whether it actually reflects your situation.”
Genie AI stood out because it combined speed with credibility. Sam could generate, review and adapt contracts that reflected his exact services and stress-test them in real time.
“What drew me to Genie was the opportunity to quickly spin up contracts that genuinely reflected my situation and then actually interact with them.”
Instead of starting from scratch every time, Sam uploaded his existing agreements to build a living knowledge base of how he works. Genie AI became a second set of expert eyes that wasn't just reacting to client redlines, but proactively identifying gaps, risks and improvements.
“The time to value was really quick. Even the first time I used it, I could truly understand the power of it.”
The Impact: From 6 Hours to 20 Minutes per Contract
The difference was immediate.
Work that once took five to six hours (and sometimes days when external lawyers were involved) now takes around 20 minutes.
“Things that would usually take me half a day now take me minutes. And that genuinely saves hours and hours of back-and-forth.”
Sam now uses Genie AI two to three times a week for not just new contracts, but to continuously ensure his services, scopes and extensions are accurately reflected as client relationships evolve.
The time savings translate directly into revenue and growth:
- Faster contract turnaround means starting client work sooner
- Reduced reliance on external lawyers
- Fewer blockers in sales and delivery workflows
Even as a 1-person team, Sam estimates Genie AI has saved him over £10,000 in legal costs in just five to six months before factoring in the downstream benefits of speed and reduced risk.
“If I did this the old way, I’d be spending thousands on lawyers or hiring someone internally just to manage contracts.”
Just as importantly, Genie AI changed how Sam shows up in negotiations.
“Contracts aren’t scary anymore. I actually feel confident explaining why things are written the way they are.”
That confidence improves client trust, reduces friction and keeps deals moving even when compliance, finance or legal teams enter the conversation late.
Looking Ahead: Removing a Bottleneck to Scale
For Sam, Genie AI isn’t just a productivity tool but an infrastructure for growth.
As his consultancy expands, Genie AI removes a critical bottleneck that often holds agencies and founders back: contract complexity.
“If you want to remove blockers from winning business, you should be seriously looking at a tool like Genie.”
He sees particular value for founders, consultants, agency owners and operators wearing multiple hats, especially in industries like recruitment, where contracts are bespoke, teams are lean and risk is high.
“Genie makes legal contracts not scary anymore, and gives you the power to make them work for you.”
With Genie AI embedded, Sam can move faster, protect himself better and focus on what actually drives growth, helping companies build exceptional teams at speed.