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Endorsement Agreement for United Arab Emirates

Endorsement Agreement Template for United Arab Emirates

A comprehensive legal document governed by UAE law that establishes and regulates the relationship between a brand/company and an endorser (celebrity, influencer, or public figure) for promotional activities. The agreement outlines the terms and conditions of the endorsement, including scope of services, compensation, intellectual property rights, compliance with UAE advertising regulations, and specific obligations of both parties. It incorporates provisions that align with UAE Federal Laws regarding commercial practices, media regulations, and consumer protection, while ensuring adherence to local cultural and regulatory requirements.

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What is a Endorsement Agreement?

The Endorsement Agreement is a crucial legal instrument used in the United Arab Emirates to formalize promotional relationships between brands and public figures, celebrities, or influencers. This document is essential when a company seeks to leverage an individual's reputation, influence, or expertise to promote their products or services in the UAE market. The agreement must comply with various UAE federal laws, including advertising regulations, consumer protection laws, and social media marketing requirements. Key components typically include scope of endorsement, compensation terms, exclusivity provisions, content approval processes, and compliance with local cultural sensitivities. The document is particularly important given the UAE's strict advertising standards and the growing influence of social media marketing in the region. An Endorsement Agreement helps protect both parties' interests while ensuring all promotional activities remain within the bounds of UAE legal and regulatory frameworks.

What sections should be included in a Endorsement Agreement?

1. Parties: Identification of the parties entering into the agreement - the endorser and the company/brand

2. Background: Context of the agreement and brief description of the parties' business/profile

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Endorsement: Detailed description of endorsement services, including specific promotional activities and platforms

5. Term and Territory: Duration of the agreement and geographical scope of the endorsement

6. Compensation: Payment terms, including base fees, royalties, and performance bonuses

7. Rights and Obligations: Detailed responsibilities of both parties, including appearance requirements and promotional commitments

8. Intellectual Property Rights: Usage rights, licenses, and protection of trademarks and other IP

9. Approval Rights: Process for approving endorsement content and marketing materials

10. Exclusivity: Restrictions on endorsing competing products/services

11. Compliance: Requirements for compliance with UAE laws, advertising standards, and social media regulations

12. Representations and Warranties: Standard warranties and specific endorser representations

13. Termination: Conditions for early termination and consequences

14. Governing Law and Jurisdiction: Application of UAE law and dispute resolution mechanisms

What sections are optional to include in a Endorsement Agreement?

1. Morality Clause: Specific behavioral requirements and consequences of breach - used for high-profile endorsements

2. Social Media Requirements: Detailed social media obligations and metrics - for digital-focused endorsements

3. Performance Metrics: Specific KPIs and measurement criteria - used when compensation is tied to performance

4. International Usage: Additional provisions for international use of endorsement materials - for global campaigns

5. Crisis Management: Procedures for handling PR issues - important for significant public figures

6. Content Creation: Specific requirements for content creation - when endorser is involved in creating promotional content

7. Third-Party Rights: Management of third-party rights and clearances - when endorsement involves third-party content

8. Insurance Requirements: Specific insurance obligations - for high-value or high-risk endorsements

What schedules should be included in a Endorsement Agreement?

1. Schedule 1 - Compensation Details: Detailed breakdown of all payment terms, including payment schedule and calculation methods

2. Schedule 2 - Approved Products/Services: List of specific products or services covered by the endorsement

3. Schedule 3 - Approval Guidelines: Detailed procedures for content approval and turnaround times

4. Schedule 4 - Brand Guidelines: Specific requirements for brand usage and presentation

5. Schedule 5 - Appearance Schedule: Calendar of required appearances and commitments

6. Schedule 6 - Social Media Guidelines: Specific requirements for social media posts and engagement

7. Appendix A - Creative Brief: Detailed creative requirements and brand messaging guidelines

8. Appendix B - Compliance Checklist: List of regulatory requirements and compliance standards under UAE law

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Publisher

Genie AI

Document Type

Agreement Contract

Cost

Free to use
Relevant legal definitions


































Clauses
































Relevant Industries

Consumer Goods

Fashion and Luxury

Sports and Athletics

Entertainment

Technology

Food and Beverage

Beauty and Cosmetics

Automotive

Financial Services

Healthcare and Wellness

Telecommunications

Travel and Hospitality

Retail

Relevant Teams

Legal

Marketing

Public Relations

Social Media

Brand Management

Compliance

Digital Marketing

Corporate Communications

Creative Services

Commercial Operations

Talent Management

Relevant Roles

Chief Marketing Officer

Brand Manager

Legal Counsel

Marketing Director

Talent Manager

Social Media Manager

Public Relations Director

Compliance Officer

Commercial Director

Digital Marketing Manager

Celebrity Manager

Influencer Relations Manager

Contract Administrator

Brand Ambassador

Creative Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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