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1. Service Level Agreement: Detailed service levels and response times - include when specific performance metrics are crucial

2. Social Media Management: Specific terms for social media account management - include when social media services are part of the scope

3. Content Creation Rights: Detailed terms for content creation and ownership - include when content creation is a significant component

4. Third-Party Platforms: Terms relating to use of third-party marketing platforms - include when specific platforms are key to service delivery

5. International Marketing: Additional provisions for cross-border marketing activities - include when marketing spans multiple jurisdictions

6. Crisis Management: Procedures for handling marketing crises or reputation management - include for high-profile clients

7. Staff and Subcontractors: Terms regarding personnel and subcontractors - include when specific team members are crucial to delivery

1. Schedule 1 - Service Specifications: Detailed breakdown of all digital marketing services and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing, payment terms, and any variable costs

3. Schedule 3 - Service Level Metrics: Specific KPIs, targets, and measurement methodologies

4. Schedule 4 - Approved Marketing Channels: List of approved platforms and channels for marketing activities

5. Schedule 5 - Data Processing Agreement: GDPR-compliant data processing terms and procedures

6. Appendix A - Client Brand Guidelines: Client's branding requirements and style guide

7. Appendix B - Reporting Templates: Standard formats for performance and activity reporting

8. Appendix C - Contact Details: Key contacts and escalation procedures for both parties