A Brand Licensing Agreement is essential when a brand owner wishes to permit another entity to use its intellectual property while maintaining control over its brand identity and reputation. This document, structured under Canadian law, establishes the framework for legal brand usage, including detailed provisions for quality control, royalty payments, and compliance with Canadian regulatory requirements. It's particularly important in commercial relationships where brand expansion, market penetration, or product diversification is sought while ensuring brand integrity is maintained. The agreement must comply with Canadian trademark law, competition law, and relevant provincial regulations, making it suitable for both domestic and international brand licensing arrangements within Canadian jurisdiction.
Your data doesn't train Genie's AI
You keep IP ownership of your information
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
OR
Let Genie AI's market-leading legal AI identify missing terms, unusual language, compliance issues and more - in just seconds.
1. Parties: Identification of the licensor and licensee with full legal names and addresses
2. Background: Context of the agreement, ownership of the brand, and general purpose of the licensing arrangement
3. Definitions: Key terms used throughout the agreement including Licensed Marks, Territory, Licensed Products, etc.
4. Grant of License: Scope of the license, including territory, exclusivity status, and permitted uses
5. Term: Duration of the agreement, including commencement date and renewal provisions
6. Financial Terms: License fees, royalties, payment terms, reporting requirements, and audit rights
7. Quality Control: Standards for use of the brand, approval processes, and quality maintenance requirements
8. Protection of the Brand: Obligations regarding brand protection, infringement reporting, and enforcement
9. Representations and Warranties: Statements of fact and guarantees from both parties
10. Compliance: Obligations to comply with applicable laws and regulations
11. Termination: Grounds for termination, termination process, and consequences of termination
12. General Provisions: Standard legal provisions including notices, assignment, governing law, etc.
1. Sublicensing Rights: Include when the licensee is permitted to sublicense the brand to third parties
2. Manufacturing Specifications: Include when the license involves manufacturing of physical products
3. Digital Usage Guidelines: Include for licenses involving digital or online brand usage
4. Marketing and Promotion: Include when specific marketing requirements or restrictions apply
5. Distribution Requirements: Include when there are specific distribution channel restrictions or requirements
6. Minimum Performance Requirements: Include when the license is subject to minimum sales or performance targets
7. Export Controls: Include for international licensing arrangements
8. Competition Compliance: Include when there are specific competition law considerations
1. Schedule A - Licensed Marks: Detailed list and images of all licensed trademarks, logos, and brand elements
2. Schedule B - Licensed Products/Services: Comprehensive list of products or services covered by the license
3. Schedule C - Quality Standards: Detailed quality control specifications and requirements
4. Schedule D - Royalty Rates: Detailed breakdown of royalty calculations and payment terms
5. Schedule E - Brand Guidelines: Visual and usage guidelines for the licensed marks
6. Schedule F - Approval Procedures: Detailed procedures for obtaining approvals for brand usage
7. Schedule G - Territory: Detailed description or map of licensed territory
8. Appendix 1 - Reporting Templates: Standard forms for sales reporting and royalty calculations
Relevant legal definitions
Clauses
Relevant Industries
Retail
Consumer Goods
Fashion and Apparel
Food and Beverage
Entertainment
Sports
Technology
Automotive
Healthcare
Education
Media and Publishing
Hospitality
Electronics
Toys and Games
Home and Garden
Relevant Teams
Legal
Brand Management
Intellectual Property
Commercial
Compliance
Marketing
Product Development
Finance
Operations
Business Development
Quality Assurance
Relevant Roles
Legal Counsel
Brand Manager
Licensing Director
Commercial Director
Intellectual Property Manager
Business Development Manager
Chief Legal Officer
Compliance Officer
Contract Manager
Marketing Director
Product Development Manager
Quality Assurance Manager
Finance Director
Operations Manager
Chief Executive Officer
Find the exact document you need
Reciprocal License Agreement
A Canadian-law governed agreement establishing mutual licensing rights between two parties for reciprocal use of their respective intellectual property assets.
find out more
Parking Lot License Agreement
A Canadian legal agreement establishing terms and conditions for parking space usage, including rights, responsibilities, and operational requirements under relevant federal and provincial laws.
find out more
Addendum To License Agreement
A Canadian law-compliant document that modifies an existing license agreement by updating or supplementing its original terms and conditions.
find out more
Revocable License Agreement
A Canadian-law governed agreement granting revocable permission to use specific intellectual property or assets, with defined terms for usage and revocation.
find out more
Perpetual Royalty License
A Canadian law-governed agreement granting perpetual rights to use intellectual property in exchange for ongoing royalty payments.
find out more
Sub Licence Agreement
A Canadian legal agreement allowing a licensee to grant certain licensed rights to a third party, subject to federal and provincial regulations.
find out more
Licence Agreement To Occupy Property
A Canadian agreement granting temporary property occupation rights without creating a landlord-tenant relationship.
find out more
Trade Mark Licence Agreement
A Canadian-law governed agreement allowing controlled use of trademarks by authorized parties, establishing usage terms and protecting the trademark owner's rights.
find out more
Right To License
A Canadian-law governed agreement granting rights to use intellectual property or technology, establishing terms, conditions, and obligations between licensor and licensee.
find out more
Land License Agreement
A Canadian legal document granting specific land use rights while maintaining original ownership, subject to federal and provincial regulations.
find out more
Timber License Agreement
A Canadian legal agreement granting rights to harvest timber on Crown lands, subject to provincial and federal regulations for sustainable forest management.
find out more
Perpetual License Maintenance
A Canadian-law governed agreement combining perpetual software licensing rights with ongoing maintenance and support services.
find out more
Master Security License
A Canadian-law governed agreement establishing the framework for comprehensive security service provision, ensuring regulatory compliance and operational standards.
find out more
Irrevocable License Agreement
A Canadian law-governed agreement establishing permanent, non-revocable rights to use intellectual property or other assets, with comprehensive terms for usage, quality control, and compensation.
find out more
Individual Contributor License Agreement
A Canadian-law governed agreement establishing terms for individual contributions of intellectual property to a project or organization, including copyright, patent rights, and moral rights provisions.
find out more
Image With Copyright License
A Canadian law-compliant agreement governing the licensed use of copyrighted images, establishing usage rights and protecting creator interests.
find out more
Mechanical License Agreement
A Canadian-law governed agreement granting rights to reproduce and distribute musical compositions, specifying terms, royalties, and compliance requirements.
find out more
Digital Image License Agreement
A Canadian-compliant agreement for licensing digital images, establishing usage rights and terms while adhering to federal copyright and provincial e-commerce laws.
find out more
Land Use License Agreement
A Canadian legal agreement granting specific land use rights while maintaining owner control, compliant with federal and provincial regulations.
find out more
Master Use License Music
A Canadian-law governed agreement granting permission to use specific recorded music, establishing usage terms and protecting both licensor and licensee rights.
find out more
White Label License Agreement
A Canadian-law governed agreement enabling one party to rebrand and market another party's product or service under their own brand name.
find out more
Occupancy License Agreement
A Canadian legal document granting permission to occupy and use a specific space without creating a landlord-tenant relationship, commonly used for flexible occupancy arrangements.
find out more
Non Exclusive Photo License Agreement
A Canadian law-compliant agreement granting non-exclusive rights to use specific photographs while protecting the copyright holder's interests and defining usage terms.
find out more
License Back Agreement
A Canadian law agreement allowing continued use of intellectual property by its original owner after transferring ownership to another party.
find out more
Copyright Agreement
A Canadian law-compliant agreement governing the transfer or licensing of copyright interests, including rights management and exploitation terms.
find out more
Non Exclusive Patent License Agreement
A Canadian-law governed agreement granting non-exclusive rights to use patented technology while maintaining the licensor's right to license to others.
find out more
Standard Software License Agreement
A Canadian-law governed agreement establishing terms for software licensing, including usage rights, fees, and compliance requirements.
find out more
Licence To Occupy Residential Property
A Canadian agreement granting permission to occupy residential property without creating a traditional landlord-tenant relationship, suitable for temporary accommodation arrangements.
find out more
Standard Use License
A Canadian-law governed agreement that establishes terms and conditions for the licensed use of intellectual property, software, or content.
find out more
Standard Copyright License
A Canadian-law governed agreement establishing terms for copyright licensing and usage, compliant with federal copyright legislation.
find out more
Footage License Agreement
A Canadian legal agreement governing the licensing and usage terms of video footage, compliant with federal and provincial regulations.
find out more
Commercial Licensing Agreement
A Canadian-law governed agreement establishing terms for licensing intellectual property rights between a licensor and licensee.
find out more
Master And Sync License
A Canadian-law governed agreement combining master recording and synchronization rights for musical works, enabling legal use of copyrighted music in various media formats.
find out more
Copyright Agreement For Artwork
A Canadian law-governed agreement for transferring or licensing copyright in artistic works, addressing both economic and moral rights.
find out more
Patent License
A Canadian law agreement granting rights to use patented technology, including terms for commercialization and royalties.
find out more
Parking License Agreement
A Canadian-law governed agreement establishing terms for parking space usage between facility owners and users, including rights, payments, and operational rules.
find out more
Technology License Agreement
A Canadian-law governed agreement establishing terms for technology licensing between a licensor and licensee, including usage rights, compensation, and compliance requirements.
find out more
Sublicensable License
A Canadian law-governed agreement granting rights to use and sublicense intellectual property, with comprehensive terms for managing both primary and subsidiary licensing relationships.
find out more
Sound Recording License Agreement
A Canadian-law governed agreement for licensing sound recordings, establishing usage rights, territories, and payment terms.
find out more
Royalty Bearing License
A Canadian law-governed agreement establishing terms for licensing intellectual property rights in exchange for royalty payments.
find out more
ұԾ’s Security Promise
Genie is the safest place to draft. Here’s how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; ұԾ’s AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
We are ISO27001 certified, so your data is secure
Organizational security:
You retain IP ownership of your documents and their information
You have full control over your data and who gets to see it
.png)