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White Label Contract for the United Kingdom

White Label Contract Template for England and Wales

A White Label Contract Template governed by English and Welsh law is a comprehensive legal framework that establishes the terms and conditions for rebranding and reselling products or services under a different brand name. This document outlines the rights, responsibilities, and commercial arrangements between the original provider and the distributor, including intellectual property rights, quality standards, pricing structures, and liability provisions. It ensures compliance with UK commercial law while protecting both parties' interests in the white-labeling relationship.

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What is a White Label Contract?

The White Label Contract Template is essential for businesses engaging in brand partnerships and reselling arrangements under English and Welsh law. It serves as a foundational document for companies looking to expand their product offerings without developing new products internally. This contract type addresses crucial aspects such as brand usage, quality control, revenue sharing, and service level commitments. It's particularly relevant in today's market where businesses increasingly leverage white-label solutions to accelerate growth and market presence while maintaining legal compliance with UK regulations.

What sections should be included in a White Label Contract?

1. 1. Parties: Identification of the white label provider and distributor/reseller

2. 2. Background: Context of the agreement and brief description of the white label arrangement

3. 3. Definitions: Key terms used throughout the agreement including Product, Services, Territory, Intellectual Property Rights, and Brand Guidelines

4. 4. License Grant: Scope and terms of the white label license, including territory restrictions and permitted uses

5. 5. Intellectual Property Rights: Ownership and usage rights of IP, including protection measures and infringement procedures

6. 6. Obligations of Parties: Key responsibilities of both parties including quality standards, reporting requirements, and compliance obligations

7. 7. Payment Terms: Pricing, payment schedule, invoicing procedures and related conditions

8. 8. Term and Termination: Duration of agreement, renewal terms, termination rights and post-termination obligations

9. 9. Confidentiality: Protection of confidential information and trade secrets

10. 10. Warranties and Indemnities: Representations, warranties and indemnification obligations of both parties

11. 11. Limitation of Liability: Limitations and exclusions of liability in accordance with applicable law

12. 12. General Provisions: Standard boilerplate clauses including governing law, jurisdiction, entire agreement, and assignment

What sections are optional to include in a White Label Contract?

1. Data Protection: Required when personal data processing is involved - includes GDPR compliance measures and data processing terms

2. Territory Restrictions: Detailed geographical limitations on distribution and marketing activities

3. Service Level Agreement: Performance metrics, service standards, and remedies for failure to meet agreed levels

4. Regulatory Compliance: Specific regulatory requirements for regulated industries (e.g., financial services, healthcare)

5. Marketing and Promotion: Specific terms regarding marketing activities, approval processes, and brand usage

What schedules should be included in a White Label Contract?

1. Schedule 1 - Product/Service Specification: Detailed description of white label products/services including technical specifications and features

2. Schedule 2 - Pricing Schedule: Detailed pricing structure, payment terms, and commission arrangements

3. Schedule 3 - Brand Guidelines: Requirements for use of branding, logos, and marketing materials

4. Schedule 4 - Service Level Agreement: Detailed service levels, performance metrics, and reporting requirements

5. Schedule 5 - Data Processing Agreement: Detailed terms for processing personal data, including security measures and data protection obligations

6. Schedule 6 - Territory and Exclusivity: Detailed description of territorial rights and any exclusivity arrangements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

England and Wales

Publisher

Genie AI

Cost

Free to use

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