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1. Performance Metrics and KPIs: Specific measurable targets and performance indicators - include when the contract is performance-based

2. Social Media Management: Detailed terms for social media account management - include when social media services are part of the scope

3. Content Creation and Approval: Process for content creation and approval - include when content creation is a significant component

4. Third-Party Platforms: Terms relating to use of third-party marketing platforms - include when specific platforms are crucial to service delivery

5. Crisis Management: Procedures for handling social media crises or negative publicity - include for high-profile clients

6. Service Level Agreement: Specific response times and service levels - include when precise service levels are required

7. White Labeling: Terms for white-label services - include when agency provides white-label digital marketing services

1. Schedule 1 - Service Specifications: Detailed breakdown of specific digital marketing services, channels, and deliverables

2. Schedule 2 - Fee Structure: Detailed pricing, payment milestones, and any variable fee components

3. Schedule 3 - KPI Metrics: Specific performance indicators, measurement methods, and reporting formats

4. Schedule 4 - Approved Platforms: List of approved marketing platforms and tools to be used

5. Schedule 5 - Client Brand Guidelines: Client's branding requirements and guidelines for marketing materials

6. Appendix A - Report Templates: Templates for regular performance and analytics reports

7. Appendix B - Communication Protocol: Procedures for regular communications and escalation protocols