The Media Partner Agreement is essential for organizations seeking to establish formal media collaborations in Malaysia. This document is particularly relevant when two or more parties wish to engage in content sharing, cross-promotion, or joint media initiatives while ensuring compliance with Malaysian media regulations. The agreement addresses crucial aspects such as content rights, licensing terms, regulatory compliance (particularly with the Communications and Multimedia Act 1998), and operational procedures. It's commonly used by media companies, digital platforms, event organizers, and various organizations requiring media partnership arrangements. The document provides a structured framework for managing media relationships while protecting both parties' interests and ensuring adherence to Malaysian content and broadcasting standards.
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1. Parties: Identification and details of the contracting parties
2. Background: Context of the agreement and relationship between parties
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Partnership: Detailed description of the media partnership arrangement and general obligations
5. Term and Renewal: Duration of the agreement and renewal provisions
6. Media Partner Obligations: Specific duties and responsibilities of the media partner
7. Company Obligations: Specific duties and responsibilities of the company
8. Content Rights and Licensing: Rights granted for content usage and licensing terms
9. Intellectual Property Rights: Ownership and usage rights of intellectual property
10. Regulatory Compliance: Compliance with Malaysian media laws and regulations
11. Confidentiality: Protection of confidential information
12. Termination: Conditions and procedures for agreement termination
13. Dispute Resolution: Procedures for resolving disputes
14. General Provisions: Standard legal provisions including governing law, notices, and amendments
1. Revenue Sharing: Terms for sharing revenue from joint activities - include when partnership involves monetary compensation
2. Digital Rights Management: Specific provisions for managing digital content - include for digital media partnerships
3. Cross-Promotion: Terms for mutual promotion activities - include when partnership involves promotional exchanges
4. Content Moderation: Procedures for content review and approval - include for user-generated content
5. Data Protection: Specific provisions for handling personal data - include when collecting or processing user data
6. Exclusivity: Terms of exclusive partnership - include when exclusive rights are granted
7. Force Majeure: Provisions for unforeseeable circumstances - include for long-term partnerships
8. Insurance: Insurance requirements - include for high-risk media activities
1. Schedule 1: Services and Deliverables: Detailed specification of media services and deliverables
2. Schedule 2: Commercial Terms: Pricing, payment terms, and commercial arrangements
3. Schedule 3: Brand Guidelines: Brand usage rules and specifications
4. Schedule 4: Content Guidelines: Content standards and requirements
5. Schedule 5: Technical Requirements: Technical specifications for content delivery
6. Schedule 6: Key Performance Indicators: Performance metrics and evaluation criteria
7. Appendix A: Contact Details: Key contact information for both parties
8. Appendix B: Approval Process: Content approval workflow and timelines
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