The Influencer Barter Agreement is essential for businesses operating in Singapore's growing influencer marketing landscape. It provides a legal framework for non-monetary collaborations where brands offer products or services in exchange for social media promotion. The document ensures compliance with Singapore's advertising standards, data protection laws, and disclosure requirements while protecting both parties' interests. This agreement is particularly relevant given the increasing scrutiny of influencer marketing by Singapore authorities and the need for transparent commercial relationships in social media advertising.
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1. Parties: Identifies the brand/company and the influencer with full details
2. Background: Explains the context and purpose of the barter arrangement
3. Definitions: Defines key terms used throughout the agreement
4. Scope of Services: Details the content creation and posting requirements
5. Deliverables: Specifies exact number and type of posts, timing, and platforms
6. Products/Services Exchange: Details the products or services being provided in exchange
7. Content Guidelines: Specifies brand requirements and compliance with advertising laws
8. Term and Termination: Duration of agreement and termination provisions
9. Intellectual Property Rights: Rights and licenses regarding created content
1. Exclusivity: Restrictions on working with competing brands during the agreement period
2. Performance Metrics: Specific engagement or reach requirements for the content
3. Content Approval Process: Details of review and approval workflow for content
4. Crisis Management: Procedures for handling negative publicity or content issues
1. Content Brief: Detailed requirements for each piece of content
2. Product/Service Description: Details of items being provided in the barter
3. Posting Schedule: Timeline of required posts and deliverables
4. Brand Guidelines: Specific brand requirements and restrictions
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