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Influencer Talent Agency Contract Template for Singapore

This document is a comprehensive agreement governed by Singapore law that establishes the legal relationship between a talent agency and an influencer. It outlines the terms of representation, including commission structures, content requirements, platform usage, and brand partnerships. The contract incorporates Singapore-specific provisions for data protection (PDPA), advertising standards (ASAS guidelines), and digital content regulations (IMDA requirements), while ensuring compliance with local employment and contract laws.

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What is a Influencer Talent Agency Contract?

The Influencer Talent Agency Contract is essential for formalizing professional relationships in Singapore's growing digital content industry. This agreement is typically used when an agency takes on representation of a social media influencer, content creator, or digital personality. It covers crucial aspects such as commission rates, service scope, content rights, platform requirements, and brand collaboration terms, while ensuring compliance with Singapore's regulatory framework, including PDPA, ASAS guidelines, and IMDA requirements. The contract protects both parties' interests while establishing clear operational parameters.

What sections should be included in a Influencer Talent Agency Contract?

1. Parties: Identification of the Agency and the Influencer with full legal names and details

2. Background: Context of the agreement and brief description of the parties' intentions

3. Definitions: Key terms used throughout the agreement including 'Services', 'Content', 'Platform', 'Campaign'

4. Scope of Services: Detailed description of agency's responsibilities and influencer's obligations

5. Term and Termination: Duration of agreement and conditions for termination

6. Compensation: Payment terms, commission structure, and revenue sharing arrangements

7. Intellectual Property Rights: Ownership and licensing of content created during the engagement

8. Confidentiality: Protection of sensitive information shared between parties

What sections are optional to include in a Influencer Talent Agency Contract?

1. Exclusivity: Terms of exclusive representation when agency requires exclusive rights to represent the influencer

2. International Services: Terms for international campaigns and appearances when influencer may operate across multiple jurisdictions

3. Image Rights: Specific terms for use of influencer's image and likeness for high-profile influencers or specific image usage requirements

4. Crisis Management: Procedures for handling PR issues or controversies for high-profile influencers or sensitive industries

What schedules should be included in a Influencer Talent Agency Contract?

1. Schedule 1: Service Fees: Detailed breakdown of commission structures and payment terms

2. Schedule 2: Content Guidelines: Specific requirements for content creation and brand compliance

3. Schedule 3: Approved Platforms: List of social media platforms covered by the agreement

4. Schedule 4: Brand Guidelines: Guidelines for representing associated brands

5. Appendix A: Content Approval Process: Step-by-step process for content review and approval

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Singapore

Publisher

Genie AI

Sector

Marketing

Cost

Free to use

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