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1. Parties: Identification of the disclosing party (marketing agency) and receiving party, including full legal names and registered addresses
2. Background: Context of the relationship and purpose for sharing confidential information
3. Definitions: Key terms including 'Confidential Information', 'Representatives', 'Permitted Purpose', and 'Trade Secrets'
4. Scope of Confidential Information: Detailed description of what constitutes confidential information in the marketing context
5. Obligations of Confidentiality: Core confidentiality obligations and permitted uses of information
6. Term and Survival: Duration of the agreement and surviving obligations
7. Return or Destruction of Information: Procedures for handling confidential information upon termination
8. Governing Law and Jurisdiction: Specification of Singapore law and courts' jurisdiction
1. Data Protection Compliance: Additional section covering PDPA compliance obligations when personal data will be shared
2. Third Party Rights: Section addressing rights of third parties under the agreement when information of third parties may be involved
3. Non-Solicitation: Section containing restrictions on hiring or soliciting employees when protecting against employee poaching is important
4. Intellectual Property Rights: Section covering protection of IP rights in shared materials when marketing materials contain significant IP
1. Schedule 1: Specified Confidential Information: Detailed list of specific confidential information covered
2. Schedule 2: Authorized Representatives: List of individuals authorized to receive confidential information
3. Schedule 3: Security Protocols: Specific security measures for handling confidential information
4. Appendix A: Data Processing Requirements: Specific requirements for handling personal data under PDPA
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