This Sponsorship Contract template is designed for use under Austrian law when establishing commercial sponsorship arrangements between parties. The document is essential when a sponsor wishes to provide financial or in-kind support to another party in exchange for promotional rights, brand exposure, or other marketing benefits. It encompasses key elements required under Austrian commercial law, including detailed provisions for intellectual property usage, payment terms, and performance obligations. The contract is particularly relevant in today's marketing landscape where sponsorships form a crucial part of business strategy and brand building. It can be customized for various types of sponsorships, from sports and cultural events to educational programs and individual endorsements, while maintaining compliance with Austrian advertising regulations and competition law.
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1. Parties: Identification of the sponsor and sponsored party, including full legal names, registration details, and addresses
2. Background: Context of the sponsorship arrangement and brief description of both parties' business/activities
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Sponsorship: Detailed description of the sponsorship arrangement, including specific activities, events, or programs covered
5. Sponsorship Rights: Specific rights granted to the sponsor, including branding, advertising, and promotional rights
6. Financial Terms: Sponsorship fees, payment schedule, and any performance-related bonuses
7. Duration and Term: Contract period, including start and end dates, and any renewal options
8. Obligations of the Sponsor: Sponsor's commitments, including payment terms and provision of materials
9. Obligations of the Sponsored Party: Sponsored party's commitments, including delivery of sponsorship benefits and reporting requirements
10. Intellectual Property Rights: Usage rights and restrictions regarding trademarks, logos, and other IP
11. Termination: Circumstances and procedures for early termination of the agreement
12. Confidentiality: Protection of confidential information shared between parties
13. Governing Law and Jurisdiction: Specification of Austrian law as governing law and jurisdiction for disputes
14. General Provisions: Standard contractual provisions including notices, amendments, and severability
1. Exclusivity: Terms regarding exclusive sponsorship rights, used when the sponsor requires category exclusivity
2. Digital Rights: Specific provisions for online and social media presence, relevant for digital sponsorships
3. Hospitality Benefits: Details of VIP access, tickets, or hospitality packages, relevant for event sponsorships
4. Performance Metrics: Specific KPIs and measurement criteria, used when sponsorship fees are tied to performance
5. Force Majeure: Provisions for unforeseen circumstances, particularly important for event-based sponsorships
6. Insurance Requirements: Specific insurance obligations, important for high-risk or event-based sponsorships
7. Anti-Doping Provisions: Compliance with anti-doping regulations, necessary for sports sponsorships
8. Moral Clause: Provisions regarding conduct and reputation, important for personality-based sponsorships
1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship rights and benefits
2. Schedule 2 - Brand Guidelines: Sponsor's brand usage requirements and specifications
3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts and dates
4. Schedule 4 - Reporting Requirements: Format and frequency of performance reports
5. Schedule 5 - Marketing and Promotion Plan: Agreed marketing activities and promotional calendar
6. Appendix A - Approved Sponsor Materials: List of approved logos, artwork, and marketing materials
7. Appendix B - Technical Specifications: Technical requirements for displaying sponsor branding
8. Appendix C - Contact Details: Key contact persons and their details for both parties
Authors
Relevant legal definitions
Clauses
Relevant Industries
Sports and Recreation
Entertainment and Media
Arts and Culture
Education
Non-Profit and Charity
Professional Services
Consumer Goods
Financial Services
Technology
Healthcare
Automotive
Energy
Telecommunications
Food and Beverage
Retail
Relevant Teams
Legal
Marketing
Business Development
Commercial
Brand Management
Corporate Communications
Public Relations
Compliance
Finance
Sports Marketing
Relevant Roles
Chief Marketing Officer
Marketing Director
Sponsorship Manager
Brand Manager
Legal Counsel
Commercial Director
Business Development Manager
Events Manager
Sports Marketing Manager
Partnership Director
Contracts Manager
Corporate Communications Manager
Public Relations Manager
Rights Management Director
Compliance Officer
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