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1. Parties: Identification of the sponsor and sponsored party with full legal names and registered addresses
2. Background: Context of the sponsorship relationship and general objectives of the agreement
3. Definitions: Definitions of key terms used throughout the agreement
4. Sponsorship Rights: Detailed description of the sponsorship rights granted, including any exclusivity provisions
5. Financial Terms: Sponsorship fees, payment schedule, and any performance-related bonuses
6. Brand Usage: Terms governing the use of sponsor's branding, logos, and intellectual property
7. Obligations of Sponsor: Sponsor's commitments, including payment and provision of materials
8. Obligations of Sponsored Party: Sponsored party's commitments, including promotional activities and brand representation
9. Term and Termination: Duration of agreement and circumstances for early termination
10. Representations and Warranties: Standard warranties about capacity to contract and ownership of rights
11. Intellectual Property: Protection and licensing of intellectual property rights
12. Confidentiality: Protection of confidential information exchanged during the relationship
13. Indemnification: Mutual indemnification provisions for breach of agreement
14. Governing Law and Jurisdiction: Specification of Hong Kong law and jurisdiction
15. General Provisions: Standard boilerplate clauses including notices, assignment, and entire agreement
1. Event-Specific Terms: Required when sponsorship involves specific events, detailing event requirements and contingencies
2. Digital Content Rights: Needed when sponsorship includes social media or online content requirements
3. Merchandise Rights: Include when sponsorship involves creation or sale of branded merchandise
4. Athlete/Personality Rights: Required when sponsorship involves individual athletes or personalities
5. Territory Restrictions: Include when sponsorship rights are limited to specific geographic areas
6. Morality Clause: Important when reputation management is crucial to the sponsorship
7. Force Majeure: Particularly relevant for event-based sponsorships or long-term arrangements
8. Insurance Requirements: Include when specific insurance coverage is required for sponsored activities
1. Schedule 1 - Sponsorship Fee Schedule: Detailed breakdown of sponsorship payments and milestone dates
2. Schedule 2 - Brand Guidelines: Specific requirements for use of sponsor's branding and logos
3. Schedule 3 - Promotional Activities: Detailed list of required promotional activities and deadlines
4. Schedule 4 - Performance Metrics: Specific KPIs or metrics for measuring sponsorship success
5. Schedule 5 - Approved Uses: List of pre-approved uses of sponsor's intellectual property
6. Appendix A - Brand Assets: Copies of logos, artwork, and other brand materials
7. Appendix B - Required Approvals: Process and timeframes for obtaining sponsor approvals
8. Appendix C - Reporting Requirements: Templates and schedules for required performance reports
Sports & Recreation
Entertainment & Media
Arts & Culture
Education
Financial Services
Technology
Consumer Goods
Professional Services
Non-Profit & Charity
Retail
Healthcare
Telecommunications
Legal
Marketing
Brand Management
Commercial Operations
Business Development
Corporate Communications
Events Management
Sponsorship
Compliance
Finance
Chief Marketing Officer
Marketing Director
Brand Manager
Sponsorship Manager
Legal Counsel
Commercial Director
Business Development Manager
Events Manager
Sports Marketing Manager
Partnership Manager
Contracts Manager
Corporate Communications Manager
Public Relations Director
Compliance Officer
Marketing Operations Manager
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