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The Advertising Agency Contract With Client is essential for formalizing the relationship between advertising agencies and their clients under English and Welsh law. This document is typically used when engaging in long-term advertising services, campaign management, or creative projects. It outlines key aspects including service scope, deliverables, payment terms, intellectual property rights, and compliance with UK advertising regulations and data protection requirements. The contract provides clear guidelines for both parties and helps prevent potential disputes by establishing clear expectations and responsibilities.

1. Parties: Identification of the advertising agency and client, including registered addresses and company numbers

2. Background: Context of the agreement and brief description of the services to be provided

3. Definitions and Interpretation: Key terms used throughout the agreement including defined terms, interpretation rules, and hierarchy of documents

4. Scope of Services: Detailed description of advertising services to be provided, including campaign planning, creative development, and media buying

5. Agency Obligations: Key responsibilities and commitments of the advertising agency, including service delivery standards and compliance requirements

6. Client Obligations: Key responsibilities and commitments of the client, including provision of materials and approvals

7. Fees and Payment Terms: Pricing structure, payment schedule, billing procedures, and late payment consequences

8. Intellectual Property Rights: Ownership and usage rights of creative materials, including pre-existing IP and newly created works

9. Confidentiality: Protection of sensitive information, including trade secrets and campaign strategies

10. Term and Termination: Duration of agreement, renewal terms, and termination provisions including notice periods