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Marketing Manager Contract Template for England and Wales

A Marketing Manager Contract is a comprehensive employment agreement governed by the laws of England and Wales, establishing the terms and conditions of employment for a marketing professional in a managerial role. The contract details responsibilities, compensation, benefits, intellectual property rights, confidentiality obligations, and performance expectations. It ensures compliance with UK employment law while protecting both employer and employee interests in the context of marketing activities and brand management.

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What is a Marketing Manager Contract?

The Marketing Manager Contract serves as a formal employment agreement between companies and marketing professionals in management positions. This contract, governed by English and Welsh law, is essential for organizations seeking to establish clear parameters for senior marketing roles. It comprehensively covers employment terms, marketing responsibilities, creative rights, data protection obligations, and performance expectations. The document is particularly important given the strategic nature of marketing management roles and the need to protect intellectual property and confidential information in modern marketing operations.

What sections should be included in a Marketing Manager Contract?

1. 1. Parties: Identification of employer and employee with full legal names and addresses

2. 2. Background: Context of the employment relationship and purpose of agreement

3. 3. Definitions: Key terms used throughout the agreement

4. 4. Appointment and Term: Role title, start date, and employment term

5. 5. Duties and Responsibilities: Detailed marketing manager role specifications

6. 6. Place of Work: Primary workplace location and mobility requirements

7. 7. Hours of Work: Working hours, flexibility requirements

8. 8. Remuneration: Salary, bonuses, and payment terms

9. 9. Benefits: Healthcare, pension, and other benefits

10. 10. Holidays: Annual leave entitlement and booking procedures

11. 11. Confidentiality: Protection of company information

12. 12. Intellectual Property: Ownership of created works and marketing materials

13. 13. Termination: Notice periods and termination procedures

What sections are optional to include in a Marketing Manager Contract?

1. Commission Structure: Details of performance-based compensation (used when role includes sales responsibilities)

2. International Travel: Terms for international work (used when role requires global marketing activities)

3. Social Media Policy: Guidelines for social media management (used when role includes social media responsibilities)

4. Remote Working: Terms for working from home/remote locations (used when flexible working arrangements are offered)

What schedules should be included in a Marketing Manager Contract?

1. Schedule 1: Job Description: Detailed marketing manager responsibilities and KPIs

2. Schedule 2: Bonus Scheme: Details of performance-related bonus calculations

3. Schedule 3: Company Policies: Reference to relevant company policies and procedures

4. Schedule 4: Benefits Package: Detailed description of all benefits and eligibility

5. Appendix A: Marketing Budget Authority: Spending limits and approval procedures

6. Appendix B: Brand Guidelines: Company brand standards and usage rules

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

England and Wales

Publisher

Genie AI

Document Type

Marketing Agreement

Cost

Free to use

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