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Sales And Marketing Services Agreement Template for England and Wales

A comprehensive legal agreement governed by the laws of England and Wales that establishes the terms and conditions under which one party provides sales and marketing services to another. The agreement covers service scope, deliverables, payment terms, intellectual property rights, confidentiality, data protection compliance, and performance metrics. It ensures compliance with UK marketing regulations and consumer protection laws while protecting both parties' interests.

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What is a Sales And Marketing Services Agreement?

The Sales And Marketing Services Agreement is essential for businesses operating in England and Wales who are either providing or receiving professional marketing and sales services. This agreement is particularly relevant in today's digital age where marketing services often involve multiple channels and complex data protection requirements. It establishes clear expectations regarding service delivery, performance metrics, and compliance with UK marketing regulations while protecting both parties' intellectual property and confidential information. The document is structured to comply with English law and includes provisions for GDPR compliance, electronic commerce regulations, and consumer protection requirements.

What sections should be included in a Sales And Marketing Services Agreement?

1. Parties: Identification and details of the contracting parties

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing and sales services to be provided

5. Payment Terms: Fees, payment schedule, and invoicing requirements

6. Term and Termination: Duration of agreement and termination provisions

7. Obligations of the Parties: Responsibilities and commitments of each party

8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

9. Confidentiality: Protection of confidential information

10. Data Protection: Compliance with GDPR and data protection laws

What sections are optional to include in a Sales And Marketing Services Agreement?

1. Service Levels: Specific performance metrics and standards - include when measurable targets are required

2. Territory: Geographic scope of services - include when services are limited to specific regions

3. Non-Compete: Restrictions on working with competitors - include when exclusivity is required

4. Insurance: Required insurance coverage - include when specific insurance requirements exist

5. Force Majeure: Provisions for unforeseeable circumstances - include for long-term commitments

What schedules should be included in a Sales And Marketing Services Agreement?

1. Schedule 1 - Service Description: Detailed breakdown of services to be provided

2. Schedule 2 - Fee Schedule: Detailed pricing structure and payment terms

3. Schedule 3 - Service Levels: Performance metrics and KPIs

4. Schedule 4 - Approved Marketing Materials: Pre-approved content and branding guidelines

5. Schedule 5 - Data Processing Agreement: GDPR compliance details and data handling procedures

6. Schedule 6 - Contact Details: Key personnel and communication protocols

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

England and Wales

Publisher

Genie AI

Document Type

Marketing Agreement

Cost

Free to use

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