The Marketing Service Level Agreement is essential for businesses engaging external marketing services or establishing internal marketing delivery standards in England and Wales. This document outlines specific, measurable performance criteria for marketing activities, ensuring alignment with business objectives while maintaining compliance with UK advertising standards and data protection regulations. The agreement typically includes service definitions, performance metrics, reporting requirements, and remedial actions for service shortfalls, making it particularly valuable for ongoing marketing relationships that require clear accountability and quality standards.
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1. Parties: Identifies the service provider and client with full legal names and addresses
2. Background: Explains the context and purpose of the agreement
3. Definitions: Defines key terms used throughout the agreement
4. Services: Detailed description of marketing services to be provided
5. Service Levels: Specific performance metrics and standards
6. Fees and Payment: Payment terms, rates, and billing procedures
7. Term and Termination: Duration of agreement and termination provisions
8. Intellectual Property Rights: Ownership and usage rights of marketing materials
1. Data Protection: Required if personal data processing is involved in marketing activities
2. International Transfer: Provisions for cross-border data transfers and international marketing services
3. Service Credits: Compensation mechanism for missed service levels and performance targets
1. Service Description Schedule: Detailed breakdown of marketing services and deliverables
2. Service Level Metrics: Specific KPIs and performance measurements
3. Rate Card: Detailed pricing for different service components
4. Data Processing Agreement: Required under GDPR for personal data processing
5. Campaign Calendar: Timeline of planned marketing activities
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