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1. Parties: Identification of the contracting parties including their registered addresses and company details
2. Background: Context of the partnership and brief description of each party's business and brands
3. Definitions: Definitions of key terms used throughout the agreement
4. Term and Renewal: Duration of the partnership and conditions for renewal
5. Grant of Rights: Mutual authorization for brand usage and intellectual property rights
6. Brand Guidelines: Requirements for brand usage, approval processes, and quality control
7. Responsibilities and Obligations: Detailed obligations of each party in the co-branding relationship
8. Financial Terms: Revenue sharing, costs allocation, and payment terms
9. Marketing and Promotion: Joint marketing efforts, approval processes, and promotional activities
10. Intellectual Property Rights: Protection and ownership of existing and newly created IP
11. Confidentiality: Protection of confidential information exchanged during the partnership
12. Termination: Grounds for termination and post-termination obligations
13. General Provisions: Standard clauses including governing law, notices, and entire agreement
1. Exclusivity: Terms of exclusive partnership, if applicable
2. Minimum Performance Requirements: Specific targets or KPIs that parties must achieve
3. Data Protection and Privacy: Required if partnership involves customer data sharing
4. Supply Chain Requirements: Needed if partnership involves product manufacturing or distribution
5. Quality Control and Testing: Detailed quality assurance processes for co-branded products
6. Territory Restrictions: Geographic limitations of the partnership
7. Social Media Guidelines: Specific rules for social media marketing and engagement
8. Crisis Management: Procedures for handling PR issues or brand-related crises
9. Insurance Requirements: Specific insurance coverage requirements for high-risk partnerships
1. Brand Guidelines: Detailed brand usage guidelines including logos, colors, and positioning
2. Approved Products/Services: List of products or services covered under the co-branding arrangement
3. Financial Schedule: Detailed breakdown of revenue sharing, costs, and payment structures
4. Marketing Plan: Detailed marketing strategy and campaign calendar
5. Approval Matrix: Timeline and process for approvals of marketing materials and brand usage
6. Key Personnel: List of key contacts and their responsibilities from each party
7. Quality Standards: Detailed quality requirements and testing procedures
8. Territory Map: Geographical areas covered by the agreement with any restrictions
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