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1. Performance Metrics and KPIs: Specific metrics for measuring agency performance - include when performance-based compensation is part of the agreement

2. Exclusivity: Terms regarding exclusive rights - include when the agency is granted exclusive rights in certain territories or for certain services

3. Sub-contracting: Rules for engaging sub-contractors - include when sub-contracting is anticipated

4. Insurance: Insurance requirements - include for high-value or high-risk marketing activities

5. Force Majeure: Provisions for unforeseen circumstances - particularly relevant post-COVID

6. Non-Competition: Restrictions on competing activities - include when protecting market position is crucial

7. Compliance with Advertising Standards: Specific compliance requirements - include for regulated industries or sensitive markets

8. Social Media Management: Specific terms for social media activities - include when social media is a key component

9. Crisis Management: Procedures for handling PR crises - include for high-profile brands or sensitive industries

1. Schedule 1 - Scope of Services: Detailed breakdown of all marketing services to be provided

2. Schedule 2 - Fee Structure: Detailed pricing, payment terms, and any performance-based incentives

3. Schedule 3 - Service Level Agreement: Specific performance standards and response times

4. Schedule 4 - Approved Sub-contractors: List of pre-approved sub-contractors if applicable

5. Schedule 5 - Brand Guidelines: Client's branding requirements and guidelines

6. Schedule 6 - Key Personnel: List of key team members and their roles

7. Appendix A - Reporting Templates: Standard formats for performance and activity reporting

8. Appendix B - Approval Workflow: Detailed process flow for campaign approvals

9. Appendix C - Compliance Checklist: Marketing compliance requirements under UAE law