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1. Parties: Identification of the service provider and client with full legal details
2. Background: Context of the agreement and business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Service Levels: Specific, measurable performance metrics and standards
6. Performance Monitoring: Methods and frequency of service level measurement and reporting
7. Data Protection and Compliance: GDPR compliance and data handling requirements
8. Responsibilities: Detailed obligations of both parties
9. Fees and Payment: Pricing, payment terms, and invoicing procedures
10. Term and Termination: Duration, renewal, and termination provisions
11. Intellectual Property: Ownership and usage rights of marketing materials and content
12. Confidentiality: Protection of confidential information
13. Liability and Indemnification: Limitation of liability and indemnification provisions
14. Force Majeure: Provisions for unforeseen circumstances
15. Governing Law and Jurisdiction: Confirmation of German law application and dispute resolution
1. Change Management: Procedures for modifying services or service levels, recommended for complex or long-term agreements
2. Disaster Recovery: Business continuity provisions, important for critical marketing services
3. Security Requirements: Specific security measures, necessary when handling sensitive data
4. Subcontractor Provisions: Rules for engaging third-party service providers, needed if subcontractors will be used
5. Service Credits: Financial compensation mechanism for missed service levels, useful for high-value contracts
6. Training and Support: Details of training and support services, relevant for complex marketing tools
7. Audit Rights: Client's right to audit service provider's performance, important for regulatory compliance
8. Environmental and Social Responsibility: Sustainability and social responsibility commitments, relevant for companies with ESG focus
1. Schedule 1 - Service Level Specifications: Detailed metrics, KPIs, and performance targets
2. Schedule 2 - Fee Schedule: Detailed pricing, rate cards, and payment milestones
3. Schedule 3 - Service Description: Comprehensive description of all marketing services and deliverables
4. Schedule 4 - Technical Requirements: Technical specifications and requirements for service delivery
5. Schedule 5 - Reporting Templates: Standard formats for performance and activity reporting
6. Schedule 6 - Contact Details: Key personnel and escalation contacts for both parties
7. Schedule 7 - Data Processing Agreement: Detailed GDPR-compliant data processing terms
8. Appendix A - Brand Guidelines: Client's branding requirements and usage guidelines
9. Appendix B - Compliance Checklist: Marketing compliance requirements and verification procedures
Retail
E-commerce
Technology
Financial Services
Healthcare
Manufacturing
Consumer Goods
Professional Services
Entertainment
Telecommunications
Automotive
Education
Travel and Tourism
Real Estate
Media and Publishing
Marketing
Legal
Procurement
Compliance
Finance
Digital Marketing
Brand Management
Marketing Operations
Marketing Analytics
Risk Management
Vendor Management
Chief Marketing Officer
Marketing Director
Brand Manager
Digital Marketing Manager
Marketing Operations Manager
Procurement Manager
Legal Counsel
Compliance Officer
Contract Manager
Marketing Services Manager
Agency Relationship Manager
Performance Marketing Manager
Marketing Analytics Manager
Head of Marketing
Marketing Compliance Manager
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