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Social Media Agency Agreement for Indonesia

Social Media Agency Agreement Template for Indonesia

This agreement governs the relationship between a social media agency and its client in Indonesia, establishing the terms and conditions for social media management services. It complies with Indonesian electronic transaction laws, including Law No. 11 of 2008 (ITE Law) and related regulations. The document covers essential aspects such as service scope, content creation, account management, performance metrics, data protection, intellectual property rights, and compliance with Indonesian digital content regulations. It includes provisions for crisis management, content approval processes, and reporting requirements while ensuring alignment with local business practices and legal requirements.

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What is a Social Media Agency Agreement?

The Social Media Agency Agreement is essential for businesses operating in Indonesia that wish to outsource their social media management to professional agencies. This document is particularly relevant in today's digital-first business environment, where social media presence is crucial for brand building and customer engagement. The agreement ensures compliance with Indonesian regulations, particularly the ITE Law and electronic transaction regulations, while protecting both parties' interests. It details the scope of social media services, content creation and approval processes, performance metrics, data protection measures, and intellectual property rights. This document is typically used when companies seek professional social media management, requiring a formal framework for the agency relationship that addresses both creative and technical aspects while ensuring legal compliance in the Indonesian market.

What sections should be included in a Social Media Agency Agreement?

1. Parties: Identification of the Client and the Social Media Agency, including their legal status and registered addresses

2. Background: Context of the agreement and brief description of the parties' intention to enter into a social media management relationship

3. Definitions: Key terms used throughout the agreement, including technical social media terminology

4. Scope of Services: Detailed description of social media management services to be provided, including platforms covered and types of content

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. Agency Obligations: Specific responsibilities of the agency including content creation, posting schedules, community management, and reporting

7. Client Obligations: Client's responsibilities including providing necessary information, approvals, and access to accounts

8. Approval Process: Procedures for content approval, revision cycles, and emergency posting protocols

9. Fees and Payment Terms: Compensation structure, payment schedule, and additional costs

10. Intellectual Property Rights: Ownership and licensing of created content, existing IP, and usage rights

11. Data Protection and Privacy: Compliance with Indonesian data protection laws and handling of personal information

12. Confidentiality: Protection of confidential information and trade secrets

13. Performance Metrics: Key performance indicators and evaluation criteria

14. Termination: Conditions and procedures for ending the agreement

15. Dispute Resolution: Process for resolving conflicts under Indonesian law

16. General Provisions: Standard legal clauses including notices, amendments, and governing law

What sections are optional to include in a Social Media Agency Agreement?

1. Crisis Management: Procedures for handling social media crises and emergency situations - include for clients in sensitive industries or with high public exposure

2. Influencer Management: Terms for managing influencer relationships and campaigns - include if influencer marketing is part of the services

3. International Content: Provisions for managing content across multiple jurisdictions - include for clients requiring multi-country social media presence

4. Content Monetization: Terms for revenue sharing from monetized social media content - include if content monetization is planned

5. Agency Team Composition: Specification of key team members and roles - include for larger contracts or when specific expertise is required

6. Compliance with Platform-Specific Rules: Detailed compliance requirements for specific social media platforms - include when focusing on particular platforms

7. Training and Knowledge Transfer: Provisions for training client's staff - include if knowledge transfer is part of the scope

What schedules should be included in a Social Media Agency Agreement?

1. Schedule A - Service Level Agreement: Detailed metrics, response times, and performance standards

2. Schedule B - Fee Structure: Detailed breakdown of fees, including base fees, additional services, and expenses

3. Schedule C - Covered Social Media Platforms: List of platforms covered and specific services for each

4. Schedule D - Content Calendar Template: Template and procedures for content planning and scheduling

5. Schedule E - Reporting Templates: Format and frequency of performance reports

6. Schedule F - Brand Guidelines: Client's branding requirements and guidelines for social media

7. Appendix 1 - Emergency Contact Protocol: List of emergency contacts and escalation procedures

8. Appendix 2 - Approval Matrix: Decision-making hierarchy and approval requirements for different content types

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Indonesia

Publisher

Genie AI

Document Type

Agency Agreement

Cost

Free to use
Relevant legal definitions










































Clauses


































Relevant Industries

Retail

E-commerce

Fashion and Luxury

Food and Beverage

Technology

Entertainment

Healthcare

Financial Services

Education

Travel and Tourism

Consumer Goods

Professional Services

Real Estate

Automotive

Telecommunications

Relevant Teams

Marketing

Digital

Communications

Legal

Procurement

Brand Management

Content Creation

Social Media

Compliance

Business Development

Relevant Roles

Marketing Director

Digital Marketing Manager

Social Media Manager

Brand Manager

Communications Director

Content Manager

Legal Counsel

Procurement Manager

Chief Marketing Officer

Business Development Manager

Operations Manager

Compliance Officer

Digital Strategy Director

Account Manager

Creative Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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