The Sponsorship Agency Agreement is essential for businesses seeking to establish formal representation for their sponsorship activities in Indonesia. This document is particularly relevant in the context of Indonesia's growing marketing and advertising landscape, where companies increasingly rely on specialized agencies to manage their sponsorship portfolios. The agreement needs to comply with Indonesian civil law, advertising regulations, and relevant industry-specific requirements. It typically includes comprehensive terms covering agency appointment, service scope, commission structures, and compliance requirements. This document is crucial when a company wants to delegate sponsorship activities to a professional agency while maintaining control over brand usage and sponsorship decisions. The agreement should be tailored to accommodate both local and international sponsorship opportunities while ensuring compliance with Indonesian legal frameworks.
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1. Parties: Identification of the Agency and the Principal/Sponsor, including full legal names and addresses
2. Background: Context of the agreement, including the Principal's business and desire for sponsorship services, and the Agency's expertise
3. Definitions: Key terms used throughout the agreement, including 'Sponsorship Activities', 'Territory', 'Sponsorship Properties', etc.
4. Appointment and Scope: Formal appointment of the Agency and detailed scope of services
5. Agency's Rights and Obligations: Detailed responsibilities of the Agency in securing and managing sponsorship opportunities
6. Principal's Rights and Obligations: Principal's responsibilities, including provision of materials and approvals
7. Financial Terms: Commission structure, payment terms, expenses, and financial reporting
8. Intellectual Property: Usage rights, protection of Principal's brands and marks
9. Confidentiality: Protection of confidential information and trade secrets
10. Term and Termination: Duration of agreement and termination provisions
11. Governing Law and Dispute Resolution: Application of Indonesian law and dispute resolution mechanisms
1. Non-Competition: Restrictions on Agency representing competing brands - include when exclusivity is required
2. Insurance: Insurance requirements - include for high-value sponsorships or high-risk activities
3. Force Majeure: Provisions for unforeseen circumstances - important for long-term or event-based sponsorships
4. Anti-Corruption: Compliance with anti-corruption laws - essential when dealing with government entities or international sponsors
5. Data Protection: Data handling and privacy provisions - include when personal data processing is involved
6. Currency and Tax: Specific provisions for international deals involving multiple currencies or cross-border payments
1. Schedule 1 - Services Description: Detailed breakdown of agency services and deliverables
2. Schedule 2 - Commission Structure: Detailed commission rates and calculation methods
3. Schedule 3 - Approved Sponsorship Categories: List of pre-approved categories for sponsorship targeting
4. Schedule 4 - Reporting Templates: Standard formats for activity and financial reporting
5. Schedule 5 - Brand Guidelines: Principal's branding requirements and usage guidelines
6. Appendix A - Key Performance Indicators: Measurable targets and performance metrics
7. Appendix B - Approval Process: Workflow for obtaining approvals on sponsorship opportunities
Relevant legal definitions
Clauses
Relevant Industries
Sports & Entertainment
Media & Broadcasting
Consumer Goods
Financial Services
Telecommunications
Automotive
Food & Beverage
Technology
Retail
Education
Relevant Teams
Legal
Marketing
Brand Management
Commercial
Sponsorship
Business Development
Compliance
Finance
Corporate Communications
Procurement
Relevant Roles
Marketing Director
Brand Manager
Sponsorship Manager
Legal Counsel
Commercial Director
Business Development Manager
Chief Marketing Officer
Partnerships Manager
Compliance Officer
Contract Manager
Agency Relations Manager
Brand Licensing Manager
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