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1. Performance Metrics: Specific KPIs and performance measurement criteria, used when the client requires formal performance tracking

2. Data Protection: Detailed provisions for handling personal data, required when dealing with consumer data or PDPA compliance

3. Non-Competition: Restrictions on working with competing clients, included when exclusivity is required

4. Insurance: Insurance requirements and coverage details, included for high-value or high-risk campaigns

5. Subcontracting: Terms for engaging third-party suppliers, included when subcontractors will be used

6. International Services: Provisions for cross-border services, included for international campaigns

7. Crisis Management: Procedures for handling PR crises or campaign issues, included for sensitive industries or high-profile clients

1. Schedule A - Scope of Services: Detailed breakdown of all services to be provided under the retainer

2. Schedule B - Fee Structure: Detailed breakdown of retainer fees, hourly rates, and additional costs

3. Schedule C - Service Level Agreement: Specific service standards, response times, and delivery expectations

4. Schedule D - Key Personnel: List of key team members and their roles

5. Schedule E - Approval Process: Detailed workflow for campaign approvals and revisions

6. Appendix 1 - Brand Guidelines: Client's branding requirements and guidelines

7. Appendix 2 - Reporting Templates: Standard formats for performance reports and campaign analytics