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The Advertising Agency Contract is essential for businesses operating in Indonesia that seek to formalize their relationship with advertising service providers. This document is designed to comply with Indonesian civil law, advertising regulations, and media laws while protecting both parties' interests. It's particularly relevant when engaging an agency for comprehensive advertising services, including campaign development, media planning, creative production, and digital marketing. The contract addresses key aspects such as service scope, approval workflows, intellectual property rights, payment structures, and regulatory compliance specific to the Indonesian advertising landscape. It's structured to accommodate both traditional and digital advertising channels while considering local business customs and legal requirements.

1. Parties: Identification of the advertising agency and the client, including their legal names, registration numbers, and addresses

2. Background: Context of the agreement and brief description of the parties' intention to enter into an advertising service relationship

3. Definitions: Key terms used throughout the agreement, including technical advertising terms and contract-specific definitions

4. Scope of Services: Detailed description of advertising services to be provided, including types of advertising, platforms, and campaigns

5. Agency Obligations: Specific responsibilities and duties of the advertising agency

6. Client Obligations: Client's responsibilities, including providing necessary information, approvals, and materials

7. Approval Process: Procedures for submitting, reviewing, and approving advertising materials and campaigns

8. Intellectual Property Rights: Ownership and licensing of creative works, existing IP, and campaign materials

9. Fees and Payment Terms: Compensation structure, payment schedule, and related financial terms

10. Term and Termination: Duration of the agreement and conditions for termination

11. Confidentiality: Protection of confidential information and trade secrets

12. Representations and Warranties: Parties' assurances regarding their capacity, authority, and service quality

13. Limitation of Liability: Boundaries of each party's liability and any indemnification provisions

14. Compliance with Laws: Obligation to comply with Indonesian advertising laws and regulations

15. Dispute Resolution: Process for resolving disputes, including jurisdiction and governing law

16. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment